AGENCY
BRAND EXPERIENCE AGENCY
Amplify
United Kingdom
CREATIVELY Amplify is a global creative agency specialising in experience, entertainment + culture. We’ve delivered 250+ high-profile campaigns worldwide for brands including Campari, Converse, CHANEL, Google, Lego, Meta, Nike and Porsche. Amplify’s pioneering approach to brand experience was recognised with the hat-trick...
Imagination
United Kingdom
Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events. We have 13 global studios worldwide, united...
Momentum Worldwide
USA
In 2024, Momentum helped brands do more to find their place in culture. IRL, online and everywhere in-between, we created unforgettable experiences that sparked conversation and built real brand love, winning us Campaign’s US Experiential Agency of the Year 2024! We committed to Make It Matter, with a focus on sustainability in o...
Salt Productions + Pinch Creative
USA
Sister agencies Salt and Pinch are reinventing experiential marketing through their shared commitment inclusivity, creativity and radical compassion. Since its inception in 2019, Salt has delivered 209 production projects, while Pinch has managed 41 creative projects in the space of two years, demonstrating their collective expertise i...
Zulu Alpha Kilo
Canada
Zulu Alpha Kilo (Z.A.K. for short) gets up in the morning to do one thing: fight sameness – in its culture, its work, for its clients and within the industry. That commitment has resulted in another year of success and growth. Fighting sameness took many forms this year: the Super Bowl’s most-watched (and most effective) ad for B...
CONSULTANCY
Fiftyfive5, part of Accenture Song
Australia
Fiftyfive5, part of Accenture Song, started out 14 years ago in Sydney, Australia. Since then, Fiftyfive5 has achieved a remarkable 14 years of consistent growth - expanding to six offices in four countries and a team of over 200 people. FY24 marked our highest revenue and market share. In a stagnant industry, our long-term success is ...
Manifest
UK
In its 16th year, Manifest has emerged as a powerhouse independent creative agency driven by an unwavering mission to build brands that change the world. 2024 marked a defining chapter in our journey, where we embraced the rallying cry to "Make It Count’’, a philosophy which permeated every aspect of our global organisation, cat...
CREATIVE AGENCY
IMPACT BBDO
UAE
IMPACT BBDO's realized ambition this year was not only to bring tremendous growth to its business, brand partners, and people, but also to drive the industry forward in the region, all of which it achieved. No other agency in the Middle East has set the kinds of benchmark IMPACT BBDO has: 2024 saw us yet again be the only MENA agency l...
Leo Burnett Taiwan
Taiwan
In 2024, Leo Burnett Taiwan transformed into a fully integrated marketing powerhouse, embracing AI technology and a holistic approach. The agency expanded its capabilities, establishing new units, launching an in-house production studio, and implementing the proprietary AI EcoSystem. Surpassing its 20% revenue growth target with a 24% ...
Pablo
United Kingdom
We continue to keep building a fresh agency model without waiting for permission. Our creativity and entrepreneurial spirit once again led to us growing faster than any other agency in the UK, and our Active Brand Platform approach gained traction and landed us 14 new clients totalling more than £100m in billings. To service these new ...
Rethink
Canada
On November 1st, 2024, Rethink celebrated our 25th anniversary, a milestone traditionally known as the silver jubilee. Yet, 2024 has been a golden year, marking an exceptional performance in our history, highlighted by our staff’s high spirits, numerous prestigious awards, and overall business health. Rethink proudly achieved a clean s...
Special
Australia
From Sydney to the Super Bowl. Creating a Decade of Global Waves from Down Under. 2024 was a year that showed exactly what makes Special, special. From reshaping disability representation in advertising to delivering some of the year’s most culturally resonant and Effie-winning campaigns, we proved that world-class creativity ...
Uncommon Creative Studio
USA
VCCP
United Kingdom
Big ideas aren’t dead. They’re just too often abandoned. At VCCP, we build, evolve, and compound creativity - never starting from zero. That’s why our clients stay longer, our work resonates deeper, and our ideas endure. In 2024, we proved it again. We celebrated 200 years of Cadbury with a campaign that felt fresh but familiar. ...
Zulu Alpha Kilo
Canada
Zulu Alpha Kilo (Z.A.K. for short) gets up in the morning to do one thing: fight sameness – in its culture, its work, for its clients and within the industry. That commitment has resulted in another year of success and growth. Fighting sameness took many forms this year: the Super Bowl’s most-watched (and most effective) ad for B...
CUSTOMER ENGAGEMENT AGENCY
Apparent Communications Pty Ltd
Australia
Amplifying your impact. That’s what we stand for at Apparent. When clients and people choose to work with us, it’s because they value an agency that makes a difference. In 2024, we’ve amplified impact globally, nationally, and across our industry. We’ve had our biggest ever year of new business growth – and grown our existing bu...
Leo Burnett Taiwan
Taiwan
In 2024, Leo Burnett Taiwan transformed into a fully integrated marketing powerhouse, embracing AI technology and a holistic approach. The agency expanded its capabilities, establishing new units, launching an in-house production studio, and implementing the proprietary AI EcoSystem. Surpassing its 20% revenue growth target with a 24% ...
OLIVER
UK
In today's media landscape, the greatest challenge isn't reaching millions – it's making each of those millions feel seen and heard. OLIVER has pioneered an approach to customer engagement that allows brands to have true personalisation at scale. OLIVER have developed a sophisticated framework that allows them to operate at sca...
RAPP
US
2024: A Transformative Year for RAPP 2024 was a year of reinvention for RAPP, boldly redefining our proposition, putting clients at the heart of everything we do. By bringing innovations like Artbot, Content Intelligence, and Connected Data & Operations to the forefront, we revolutionized the way we deliver value. These groundbr...
DIGITAL TRANSFORMATION AGENCY
DEPT®
The Netherlands
As we approach our 10th anniversary, here are the four pillars we are doubling down on that make us truly unique: We're the only agency with a 50/50 split between technology and marketing on a global scale since 2015. We connect the dots between the CMO and CIO within client organizations, helping them accelerate growth by unify...
Gravity Road
London, United Kingdom
Gravity Road is a global digital innovation studio dedicated to creating content that people want to engage with—TIME WELL SPENT. In 2024, we continued to move at the speed of culture as platforms multiplied, communities proliferated, and Gen AI moved mainstream. Our role as industry leaders was to demonstrate how technological adva...
OLIVER
UK
In an era where artificial intelligence dominates industry discourse, OLIVER stands apart as the only company that has transformed AI's potential into measurable marketing reality. As the only global specialist in designing, building, and running bespoke in-house marketing ecosystems, OLIVER's strategic foresight in AI innovati...
RAPP
US
2024: A Transformative Year for RAPP 2024 was a year of reinvention for RAPP, boldly redefining our proposition, putting clients at the heart of everything we do. By bringing innovations like Artbot, Content Intelligence, and Connected Data & Operations to the forefront, we revolutionized the way we deliver value. These groundbr...
IN-HOUSE AGENCY
BBC Creative
United Kingdom
Our ambition as BBC Creative has always been to honour the unique role of the BBC as a Public Service Broadcaster: to serve our audience rather than just to advertise to them, and the keep public interest at the heart of everything we do.
Creative X, Meta
United States
With over 265 (+17% YOY) multidisciplinary creatives, producers, program managers, business affairs reps, and product designers worldwide—Creative X drives the creative vision for Meta's brands. Our products serve over 3.7 billion different people, from nearly every country, culture, and socioeconomic circumstance - so how do we create...
The Kitchen North America
United States
Four years ago, The Kitchen was built to challenge everything an in-house agency could be. Today, we’re not just part of the Kraft Heinz machine—we’re its creative heartbeat. We’re 130+ culture-obsessed makers working across 25 iconic brands, from Heinz Ketchup and Kraft Mac & Cheese to Philadelphia Cream Cheese and Oscar Mayer. ...
U-Studio/OLIVER
UK
The pioneering in-house agency, powered by GenAI From AI experimenters to industry leaders, U-Studio transformed the marketing landscape in 2024. As Unilever's in-house agency powered by The Brandtech Group, we didn't just adopt GenAI—we mastered it, integrating AI and broader Brandtech Group talent into our operating model, tu...
INDEPENDENT AGENCY - CREATIVE/ADVERTISING
Imagination
United Kingdom
Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events. We have 13 global studios worldwide, united...
Motion Sickness
New Zealand
This has been Motion Sickness’ biggest year ever. With a 30% growth in revenue, 107% growth in profit, new local and global client wins, a brand new home, the official opening of the agency’s design office, and over 70 local + global awards, it’s been a busy one too. Recently awarded with Silvers for both Creative Global Agency of the ...
Pablo
United Kingdom
We continue to keep building a fresh agency model without waiting for permission. Our creativity and entrepreneurial spirit once again led to us growing faster than any other agency in the UK, and our Active Brand Platform approach gained traction and landed us 14 new clients totalling more than £100m in billings. To service these new ...
Rethink
Canada
On November 1st, 2024, Rethink celebrated our 25th anniversary, a milestone traditionally known as the silver jubilee. Yet, 2024 has been a golden year, marking an exceptional performance in our history, highlighted by our staff’s high spirits, numerous prestigious awards, and overall business health. Rethink proudly achieved a clean s...
Special
Australia
From Sydney to the Super Bowl. Creating a Decade of Global Waves from Down Under. 2024 was a year that showed exactly what makes Special, special. From reshaping disability representation in advertising to delivering some of the year’s most culturally resonant and Effie-winning campaigns, we proved that world-class creativity ...
VCCP
United Kingdom
Independence is more than a status - it’s our superpower. It gives us the freedom to move fast, think big, and create work that truly connects. At VCCP, we don’t answer to holding companies or shareholders. We answer to the work. That independence fuels everything we do. With 20 specialist disciplines working as one, we create se...
Zulu Alpha Kilo
Canada
Zulu Alpha Kilo (Z.A.K. for short) gets up in the morning to do one thing: fight sameness – in its culture, its work, for its clients and within the industry. That commitment has resulted in another year of success and growth. Fighting sameness took many forms this year: the Super Bowl’s most-watched (and most effective) ad for B...
INDEPENDENT AGENCY - DIGITAL
Whalar Group
UK
Social media’s total audience will overtake linear TV’s in 2025 and Creators are the leading drivers of online engagement (eMarketer). This is a huge shift in advertising that we’ve anticipated from the start. Even though we started as an influencer agency, in 2024 we grew into Whalar Group with six interrelated companies put Cre...
White Rivers Media
India
Established in 2012, White Rivers Media (WRM) has positioned itself as a leading independent integrated digital marketing agency in the world's fastest-growing economy. Operating from 6 offices, the 500+ strong team crafts compelling narratives for market giants like Coca-Cola, Tata Consumer Products, Sony Network, Universal Pictures I...
INDEPENDENT AGENCY - INTEGRATED AGENCY OR BRAND EXPERIENCE
Amplify
United Kingdom
CREATIVELY Amplify is a global creative agency specialising in experience, entertainment + culture. We’ve delivered 250+ high-profile campaigns worldwide for brands including Campari, Converse, CHANEL, Google, Lego, Meta, Nike and Porsche. Amplify’s pioneering approach to brand experience was recognised with the hat-trick...
Essence
China
Essence is China’s leading integrated marketing agency, and we’ve been rewriting the rules of marketing since 2000. For 25 years, we have been crafting memorable & dynamic 360-degree solutions that engage audiences and drive results, from immersive brand activations to social media & influencer strategies. 2024 was a defining yea...
Gravity Global
United Kingdom
Great work starts with great people. People drive progress. At Gravity Global, our strength comes from a culture where 95% feel supported, 95% celebrate wins together, and 94% trust leadership to enable – not control – success. When individuals are empowered. This belief is embedded in everything we do. Our Purpose is cle...
INDEPENDENT AGENCY - MEDIA
To be announced on the night
INDEPENDENT AGENCY - PR
To be announced on the night
INTEGRATED MARKETING AGENCY
Impero
United Kingdom
Despite a challenging, fast-evolving landscape for independent agencies, we doubled down on our values, got our team behind us, and focused on delivering bold, impactful work for our clients. We changed our new business strategy, which helped us win a range of exciting clients like Aspall, Miller, Loop Earplugs, Carwow and Maxus, while...
Leo Burnett Taiwan
Taiwan
In 2024, Leo Burnett Taiwan transformed into a fully integrated marketing powerhouse, embracing AI technology and a holistic approach. The agency expanded its capabilities, establishing new units, launching an in-house production studio, and implementing the proprietary AI EcoSystem. Surpassing its 20% revenue growth target with a 24% ...
Pablo
United Kingdom
We continue to keep building a fresh agency model without waiting for permission. Our creativity and entrepreneurial spirit once again led to us growing faster than any other agency in the UK, and our Active Brand Platform approach gained traction and landed us 14 new clients totalling more than £100m in billings. To service these new ...
TBWA\SMP
Philippines
Driven by a culture of constant reinvention, TBWA/SMP championed innovations rooted in people-first thinking to achieve record growth in 20 years with an all-time annual revenue high of USD 12.5M (32% growth). Amid the industry’s challenges, TBWA/SMP enjoyed 9% revenue growth, 60% organic growth, 44% revenue from specialisms, and...
VCCP
United Kingdom
At VCCP, we believe big ideas only work when everything works together. That’s why we’re built differently. As a truly integrated agency, we go beyond creative - bringing together 20 specialist disciplines, from behavioural science to AI, PR to media, all working as one. This means our clients don’t get fragmented thinking or disconnec...
MEDIA AGENCY
Atomic 212º
Australia
Atomic 212° is a full-service media agency, with a mission to make marketing Smarter, Faster and Accountable. We work with Australia’s largest brands and have a national footprint across Sydney, Melbourne, Brisbane, Darwin and Adelaide. Our core service is the optimisation of paid, earned and owned media to deliver growth for our clien...
Cairns Oneil
Canada
Cairns Oneil is transforming the media agency landscape with a transparent, agnostic, and senior-led model that bridges the gap for clients between global networks and boutique firms. When we talk to clients about not having principal-based media buying, we realize that we may be the only real media agency of scale that still ac...
iProspect Taiwan
Taiwan
iPriProspect Taiwan has boldly evolved from a digital media expert into a full-funnel powerhouse, bringing iProspect Taiwan to a new height and disrupting the traditional media agency landscape through AI, data-driven innovation, and performance-focused branding. Despite having limited experience in conventional media, our vibrant and ...
MG OMD
United Kingdom
MG OMD is a media agency that challenges the industry to recognise the power of media, and the crucial role great media plays in growing businesses and brands. In 2024, we believe that no other media agency has delivered on the criteria set by this Agency of Year award. From award winning work in every channel and discipline to new ...
PHD UK
United Kingdom
Entering the year with 46% of our billings at risk through mandatory reviews, we held ‘Purple Umbrellas’ over the agency and our people to create the space for brilliance to thrive underneath. The result? A year of COMMERCIAL success, CREATIVE success and CULTURAL success. £488m of pitch wins and retentions The most awa...
Starcom
China
The last 12 months have been historic and transformative for Starcom China. Not only did we retain and renew all of our key clients up for review, we accelerated our new business faster than ever, winning every key account we pitched for, including Dyson, Lego, and the entire Nestlé portfolio of brands. Our evolved capabilities and way...
Starcom Taiwan
Taiwan
In today’s rapid-paced marketing landscape, advertisers often get trapped in short-term thinking, sacrificing the long-term brand value essential for sustainable growth. As a human-centered media agency, we firmly believe that moving people is the key to moving businesses forward. By launching the StarCommerce framework—our innovativ...
PERFORMANCE AGENCY
Atomic 212º
Australia
Atomic 212° is a full-service media agency, with a mission to make marketing Smarter, Faster and Accountable. We work with Australia’s largest brands and have a national footprint across Sydney, Melbourne, Brisbane, Darwin and Adelaide. Our core service is the optimisation of paid, earned and owned media to deliver growth for our clien...
Croud
United Kingdom
Croud has had a transformative year, reinforcing its position as a leading performance marketing agency through innovation, strategic growth, and a commitment to unlocking potential. Committed to delivering a Return on Intelligence, Croud has increased investment in talent, technology, and AI to drive smarter, more effective mar...
M&C Saatchi Performance
Singapore
2024 was a standout year for M&C Saatchi Performance. At the core of our success was our dedication to driving measurable growth, reflected in strong business performance. Client retention remained a major strength, with 86% of our revenue coming from clients who have been with us for over 12 months - a testament to the trust we’ve bui...
Magna MENA
United Arab Emirates
At Magna, we have an entrepreneurial vibe, we don’t have bureaucratic SLAs; we simply get the job done. The result of our work has resulted into an extraordinary year; essentially our block-buster dream became real. Our billings increased by over 150%; 53+ performance talents were hired and onboarded; we pitched and converted over 35...
NP Digital
United States
NP Digital (NPD) was co-founded in 2017 by Neil Patel – a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. For over two decades Neil has been providing free cutting-edge technology, consulting and thought-leadership to the business and marketing ...
RAPP
US
2024: A Transformative Year for RAPP 2024 was a year of reinvention for RAPP, boldly redefining our proposition, putting clients at the heart of everything we do. By bringing innovations like Artbot, Content Intelligence, and Connected Data & Operations to the forefront, we revolutionized the way we deliver value. These groundbr...
PR AGENCY
Edelman
Malaysia
Ours is a story about putting EI (Emotional Intelligence) before AI: They say Technology shouldn’t overwhelm you, it should open your mind. As the world continues to revel in the possibilities GenAI brings for all of us, the business of brands is undergoing unprecedented times. -Brand & Boycotts -Brand & GeoPolitics -...
FleishmanHillard
USA
2024 guaranteed nothing. So, at FleishmanHillard, we made our own assurances with a global reinvention that fast-tracked the future of communications and initiated our powerful next chapter. Fueled by principles like “think boldly” and “embrace challenges,” we again set ourselves apart as industry leaders and contributors. Our t...
Golin
United States
Golin redefined excellence through unprecedented creative achievements, exceptional business growth, and pioneering innovation. Golin achieved remarkable 7.8% global growth, with standout performance across markets including Virgo Health UK (50.5%), Brooklyn Brothers Brazil (46.5%), and Golin Health US (25%). This momentum was fueled b...
Ogilvy PR Australia
Australia
Ogilvy PR Australia is a team of specialist consultants driven to make a positive impact on the world. We developed a new agency vision in 2024 – ‘Real Impact Is Earned’ – rallying our people around the delivery of engaging and effective work that shapes culture, influences policy, protects reputations, helps businesses grow and drives...
Special PR
New Zealand
Special by name, special by nature. Special PR hails from the 126th smallest country in the world, New Zealand, with a population of just 5.5 million and an economy officially in a recession…. Yes we know, this is certainly not the most optimistic start for a ‘Global PR Agency of the Year’ entry, but bear with us. Those cha...
The Romans
United Kingdom
The last 12 months. We grew by a third, hired the best talent in the industry, got tattoos, became front of shirt sponsors for Millwall, won 37 amazing new clients, made a bunch of investments to make the planet a better place, took really good care of our team, took over Soho Farmhouse, lost seven laptops, stayed true to our DE&I comm...
The Weber Shandwick Collective
United States of America
The Weber Shandwick Collective (TWSC) is an engineer and enabler of audacious creativity and innovation – constantly contributing value to our industry, clients and culture. In 2024, we drove breakthrough creative work grounded in micro-communities and built for a dialogue with culture, ultimately thriving across the biggest sta...
BRANDING AGENCY
Design Bridge and Partners
United Kingdom
At Design Bridge and Partners, we believe that brands that move people move the world. Powered by this philosophy we’ve enjoyed a year of real progress and positive momentum. It’s a year in which we’ve secured an exciting range of new brand launches, big commissions from long-term clients and more awards than we can stack on the shelf....
FutureBrand
United Kingdom
Another year of strong growth, we invested in diverse specialisms, won new clients including PwC, SCI Ventures, Peroni, and World Athletics, and landed an array of awards. Our innovative work spanned branding, design, and experience. Our global identity for Air India rolled out, blending heritage with modernity; we developed a n...
Jones Knowles Ritchie (JKR)
London, UK
Jones Knowles Ritchie (JKR) is a global branding agency with offices in London, New York, and Shanghai. The agency makes brands distinctive and works with brave, tenacious, and unlike-minded individuals, inspiring both to be their true selves. JKR has created numerous notable brand moments in its 35-year history. By embodying the mantr...
Landor
England, United Kingdom
We are Landor. World-leading brand consultants, with the most expansive strategic & creative capabilities. We work with our clients to define & solve business problems through the lens of brand, by leveraging our design, experience, governance & measurement capabilities. Together, we make brands more valuable, less vulnerable.
Manifest
United Kingdom
Manifest is an independent branding agency with a vision to not only build brands that change the world, but to be a brand that changes the world itself. With a global proposition, a renowned reputation, and an international team of entrepreneurial talent, Manifest is redefining what’s expected of an agency. And in turn, what’s dema...
SomeOne (part of VCCP)
United Kingdom
SomeOne are the challenger branding agency, for challenger brands — working with global organisations to bring about change, manage reputations and create powerful, ownable brands. We build brands; with focus on relevant, differentiating strategies combined with creative work that creates monopolies. In the past year the studio h...
SOCIAL MEDIA AGENCY
Billion Dollar Boy
United Kingdom
Billion Dollar Boy is redefining advertising by placing influencers, creators, makers, and social communities at the core of every strategy and campaign. We don’t just participate in the advertising industry; we actively shape it. In 2024, we celebrated our 10-year anniversary and embarked on a transformative journey, launching ...
OLIVER
UK
From culture chasers to culture makers For OLIVER, social media is at the heart of the consumer experience. This approach turns everyday brands into icons on social media and has set new standards in social effectiveness for over 1,000 brands, in 40 countries. OLIVER’s work with Cif exemplifies its ability to trans...
The Goat Agency
United Kingdom
Centralised Strategy. Localised Approach. This has been The Goat Agency’s global mission for 2024, as we aimed to achieve our ambition of becoming the only truly globally scaled influencer agency in the world. Over the past 12 months, we’ve increased our global footprint to 550 employees worldwide, we’ve expanded into 2 more mar...
Whalar Group
UK
Social media’s total audience will overtake linear TV’s in 2025 and Creators are the leading drivers of online engagement (eMarketer). This is a huge shift in advertising that we’ve anticipated from the start. Even though we started as an influencer agency, in 2024 we grew into Whalar Group with six interrelated companies put Cre...
White Rivers Media
India
Established in 2012, White Rivers Media (WRM) has positioned itself as a leading independent integrated digital marketing agency in the world's fastest-growing economy. Operating from 6 offices, the 500+ strong team crafts compelling narratives for market giants like Coca-Cola, Tata Consumer Products, Sony Network, Universal Pictures I...
Zum goldenen Hirschen Valley
Germany
We are Zum goldenen Hirschen Valley, Germany's fastest-growing social media agency, built on the 30-year legacy of Zum goldenen Hirschen. We don't just manage feeds; we craft resonant experiences. Our data-driven approach, combined with creative storytelling and community building, delivers quantifiable impact beyond vanity metrics. ...
NETWORK
BEST NETWORK: ASIA PACIFIC
Droga5 ANZ, part of Accenture Song
Australia
At Droga5, part of Accenture Song, we believe in the power of creativity to transform businesses, brands and reputations. We help clients achieve outsized impact through outsized creative ambition, the key to marketing effectiveness and business growth. In 2024 we were ANZ’s leading creative and effective agency (#1 Australian a...
Special
Australia
From A Little Place Big Impact Grows. Special hails from the 126th smallest country, New Zealand. Built to challenge the traditional agency model and prove world-class work doesn’t need a NY or London postcode. Over the last decade we’ve grown into an international network making big impacts for our brands, careers and industry. ...
BEST NETWORK: EUROPE
McCann
United Kingdom
McCann’s 2024 performance in Europe & the UK showcased exceptional regional excellence across our creative output, delivering remarkable business and cultural impact. Our dominance was underscored by Cannes Lions Grand Prix and Titanium wins for Xbox's "The Everyday Tactician" campaign, alongside Epica and Eurobest wins. We held o...
OMD
Austria, Belgium, Bulgaria, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
In 2024, OMD EMEA reclaimed its position as the largest media agency network in Europe, achieving $10.1Bn in billings. This success was driven by our focus on digital innovation and AI integration. We secured 120+ pitch wins, onboarding 83 new clients—including major brands like Michelin and Zurich Insurance—and retaining 37 key accoun...
BEST NETWORK: MIDDLE EAST & AFRICA
Saatchi & Saatchi Middle East
United Arab Emirates
Saatchi & Saatchi: Defying the Impossible with a startup-mindset Last year was a year of resurgence. We made our comeback. How? By embracing a startup mindset. Like any true startup, we were driven by hunger, agility, and a relentless pursuit of growth. We grew our business, won awards and embraced innovative ways of...
TBWA
South Africa, Turkey, United Arab Emirates
At TBWA, Disruption® isn’t just an idea—it’s how we show up every day. Spanning the Middle East, Turkey, and Africa, our 1,000+ “Pirates” redefine what’s possible every day. In 2024, we didn’t just claim we’d do things differently; we proved it. We grew at double-digit rates, welcomed nearly 50 new clients aboard, and delivered groundb...
GLOBAL NETWORK - CREATIVE/ADVERTISING
FCB
In 2024, FCB entered its era of “Better Together,” doubling down on creativity and collaboration to prove how creativity is the most powerful Economic Multiplier in the world. This approach isn’t just a slogan; it’s the driving force behind an outstanding year of growth and award-winning success. The network saw over 100 new bus...
McCann
This year McCann doubled down on what we do best: build enduring brands. After weathering some client cutbacks in 2023, we rebounded, adding global brands to our roster and solidifying a path to growth in our Truth Well Told philosophy – our north star since 1912. We refreshed our methodology to better connect our work...
Ogilvy
Ogilvy's 2024 performance proves the enduring power of David Ogilvy's mantra, "We Sell, Or Else." The agency's client-obsessed culture prioritizes business performance as the ultimate measure of success. This laser focus, combined with the ethos of Borderless Creativity, unleashed the exponential power of creativity to solve its client...
TBWA
TBWA is The Disruption Company®. Disruption® is not just a word or a methodology; it’s our OS. Disruption’s embedded in how we think and act. How we view our jobs, our agencies. How we look at culture and our clients. And how we behave. It is our true differentiator. This year, we disrupted our company's fundamental ways ...
Uncommon Creative Studio
VML
VML is redefining the agency landscape. Formed in 2024 from Wunderman Thompson and VMLY&R, we integrate Brand Experience and Enterprise Solutions to meet modern marketers' needs and drive global brand growth. VML bridges the gap between agencies and consultancies—combining tech, commerce, creativity, and execution. In ...
GLOBAL NETWORK - PR
To be announced on the night
GLOBAL NETWORK - MEDIA
IPG Mediabrands
With a focus on completing the transformation journey Eileen Kiernan set forth in 2022, IPG Mediabrands spent 2024 further cementing its differentiated leadership position by scaling the approach that brought it so much success the year prior. These momentous efforts – doubling down on technology and innovation by playing a critical ro...
UM
This year, UM unveiled FULL COLOR MEDIA (FCM), a revolutionary new proposition --underpinned by a proprietary ‘Brand Patterns’ growth model--heralding a Renaissance in Media. With this new, human-first approach, the agency has secured exciting new clients, created award-winning, courageous work, and created a thriving culture of people...
PEOPLE & TEAMS
ACCOUNT PERSON
To be announced on the night
AGENCY GROWTH LEADER
Jennifer Fischer
Agency: Publicis Groupe Middle East
United Arab Emirates
Jenny has been creating a dynamic and innovative team - 12 superheroes who drive growth, innovation and elevation across Publicis Groupe with 11 agencies and over 15 C-level leaders in Levant, GCC, and North African markets. She has focused on building a start-up-like team, connecting growth leaders across multiple agencies, establishi...
Melvin Mangada
Agency: TBWA\SMP
Philippines
TBWA\SMP Chairman and Chief Creative Officer Melvin Mangada started a creative revolution that achieved unprecedented growth for his agency, its clients and the industry as a whole. Guided by the philosophy of a “radically open creative collective,” he took on a proactive mindset by refocusing the agency’s operating system from traditi...
Rory Heffernan
Agency: Atomic 212º
Australia
Atomic 212° is a full-service media agency, with a mission to make marketing Smarter, Faster and Accountable. We work with Australia’s largest brands and have a national footprint across Sydney, Melbourne, Brisbane, Darwin and Adelaide. Our core service is the optimisation of paid, earned and owned media to deliver growth for our clien...
Sam Stuchbury
Agency: Motion Sickness
New Zealand
As Motion Sickness celebrates its 10th anniversary of year-on-year growth, Sam Stuchbury has delivered extraordinary commercial advancement for the agency, moving into new premises and lifting revenue and profitability by more than 60 percent to make 2024 its most successful year yet. With a strategy to position Motion Sickness a...
Stephanie Brimacombe
Agency: VCCP
United Kingdom
Steph Brimacombe has spent 14 years shaping VCCP into one of the world’s leading integrated agency networks. As Global Chief Growth Officer and CEO (Europe), she has been a driving force behind the agency’s international expansion, securing key client wins, and overseeing high-profile global accounts. Steph continues to lead VCCP...
AGENCY LEADER - CREATIVE/ADVERTISING
Cade Heyde
Agency: Special
Global
Cade has been the driving force behind Special’s global expansion, transforming it into the world’s most successful independent network. He has scaled Special’s impact across 10 markets. Cade oversaw eight global leaders, 262 staff, and drove Special’s revenue to $78M—all while maintaining 100% leadership retention. He expanded S...
Michael Sugden and Julian Douglas
Agency: VCCP
United Kingdom
Michael Sugden and Julian Douglas aren’t just leading VCCP - they’re redefining what it means to be a modern CEO duo. With a relentless challenger mindset, they have been integral to the transformation of VCCP into one of the most successful independent global agency networks. They have built VCCP into a creative powerhouse, deli...
Nilgün Burcu Özdemir
Agency: TBWA\Istanbul
Turkey
Under the leadership of Burcu Özdemir, TBWA\Group Istanbul has achieved significant recognition, earning numerous prestigious accolades. Since 2017, the agency has been named "The Most Awarded Agency" at the Crystal Apple Awards and has won "Agency of the Year" from Campaign Turkey for five consecutive years starting in 2018. It was al...
Rod Sobral
Agency: OLIVER
UK
Rod Sobral, OLIVER's global chief creative officer, is reimagining marketing through innovation, creativity, and GenAI. Since joining in 2019, he has led the agency through a remarkable transformation and growth. In 2024, OLIVER achieved a record revenue of £370 million, surpassing 2023's figures by 3%, and welcomed 43 new clien...
Sam Stuchbury
Agency: Motion Sickness
New Zealand
Sam Stuchbury has led extraordinary advancement for Motion Sickness in 2024, with a strategy to position the agency he founded in a student flat as ‘an advertising agency bored of conventional advertising’, breaking the traditional agency mould to disrupt the industry and make its mark on the global stage. His leadership and indi...
AGENCY LEADER - PR, MARKETING/ COMMUNICATIONS
Emma Thorp
Agency: Publicis Groupe Sweden
Sverige
Emma Thorp, CEO of Publicis Groupe Sweden, has led the agency to remarkable success since her appointment in June 2021. Under her leadership, Publicis has achieved significant growth, reaching an all-time high in 2024, with over 20 major client wins, including P&G and H&M. This success is largely attributed to Emma’s ability to break d...
Kathy Bloomgarden
Agency: Ruder Finn
USA
Dr. Kathy Bloomgarden is the CEO of Ruder Finn, one of the world's largest independent communications and integrated marketing agencies, with offices across the United States, Europe, the Middle East, and Asia. With ‘What’s Next’ ingrained in her DNA, Kathy keeps her eye on where the world is going, not where it’s been. She encou...
CORPORATE COMMUNICATIONS/MARKETING TEAM OR PERSON
To be announced on the night
CREATIVE LEADER
Javier Campopiano
Agency: McCann Worldgroup
United States
Javier has sharpened our focus on what McCann is best known for: building enduring brand platforms. As a result, we continued to deliver fresh ideas for our most long-standing clients that drove business while redefining what we know as advertising.
Rod Sobral
Agency: OLIVER
UK
Rod Sobral, OLIVER's global chief creative officer, is reimagining marketing through innovation, creativity, and GenAI. Since joining in 2019, he has led the agency through a remarkable transformation and growth. In 2024, OLIVER achieved a record revenue of £370 million, surpassing 2023's figures by 3%, and welcomed 43 new clien...
Sam Stuchbury
Agency: Motion Sickness
New Zealand
Sam Stuchbury believes great creative leadership is steering the ship without people really realising you’re holding the rudder - a confident, smart, touch rather than a heavy hand. And it works - Sam has raised the bar for creative excellence in 2024, positioning Motion Sickness, the agency he founded in a student flat, as ‘an adverti...
Tom Martin & Julian Schreiber
Agency: Special
Australia
There’s no secret to why Tom and Jules’ joint creative leadership has made Special the powerhouse it is today. Twice the ambition, focus, imagination, and stamina to make great things happen. Their combined creative might has allowed them to create unprecedented impact, not just in Sydney and Melbourne, but also Tokyo, Los Angeles, New...
HEAD OF AGENCY
Bassel Kakish
Agency: Publicis Groupe ME&T
United Arab Emirates
Bassel is the Chief Executive Officer of Publicis Groupe, Middle East and Turkey. He assumed the role of CEO in April 2021 – managing over 3,600 professionals across various disciplines and markets spanning technology, marketing, creative, media and PR. With 22+ years at Publicis Groupe, Bassel has held various strategic roles in...
Natalie Bell
Agency: MG OMD
United Kingdom
Now in her 4th year as CEO of MG OMD, Natalie Bell is regarded as one of the leading powerhouses of the industry and continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now. With a vivacious and energetic leadership style, Natalie’s impact on MG OMD and the wider industry in 2024 is nothi...
Sam Stuchbury
Agency: Motion Sickness
New Zealand
Sam Stuchbury has delivered extraordinary advancement for Motion Sickness in 2024, with a strategy to position the agency he founded in a student flat as ‘an advertising agency bored of conventional advertising’, breaking the traditional agency mould to disrupt the industry and make his mark on the global stage. His leadership im...
Tom Otton
Agency: Create. Group
United Arab Emirates
Tom Otton, Founder and CEO of Create, has led the agency from a grassroots startup to an internationally recognized strategic digital communications powerhouse. Over the past 15 years, he has built a multi-disciplinary team of over 160 professionals across the UAE, Saudi Arabia, and Egypt. In December of 2024, his leadership culminated...
Tyler Turnbull
Agency: FCB
USA
In an industry that thrives on innovation, Tyler stands apart as a leader who isn’t just adapting to change — he’s driving it. In 2024, Tyler scaled FCB’s performance and production capabilities — proving that creativity and effectiveness are the ultimate combination for client success; embedded AI across the business, empoweri...
NEW BUSINESS DEVELOPMENT TEAM/PERSON
Growth & Innovation Team
Agency: Publicis Groupe Middle East
United Arab Emirates
Meet our pride - the diverse and dynamic Growth and Innovation team from Publicis Groupe ME&T. Our goal is to enhance the performance of Publicis Groupe’s 11 agencies and drive growth for existing and new clients. We have managed to do this in spades, hitting an impressive win rate this year! But beyond this, our small t...
New Business Development Team
Agency: TBWA\Istanbul
Turkey
TBWA\Istanbul embraces a holistic, 360-degree approach to advertising, integrating diverse fields like design, media, production, and events to create meaningful brand experiences. In 2024, the business development team achieved a 68% client acquisition success rate, acquiring top brands across various sectors, including the prestigiou...
New Business team
Agency: PHD UK
United Kingdom
Faced with £337m of client reviews and the need to also add new clients to agency’s roster, the PHD new business team created a new approach to pitching that set pitch teams up for success AND made pitching a more enjoyable experience in the process. By creating an agency mindset that focused on winning rather than avoiding losin...
Rory Heffernan
Agency: Atomic 212º
Australia
Atomic 212° is a full-service media agency, with a mission to make marketing Smarter, Faster and Accountable. We work with Australia’s largest brands and have a national footprint across Sydney, Melbourne, Brisbane, Darwin and Adelaide. Our core service is the optimisation of paid, earned and owned media to deliver growth for our clien...
STRATEGIC PLANNING LEADER
Celia Garforth
Agency: Special
Australia
Celia has led the strategy and growth of Special’s cornerstone business - Uber and Uber Eats - over the past 8 years across the Asia-Pacific region (Australia, NZ, Japan, Taiwan, Hong Kong, South Korea, India). This includes developing the strategy for the award-winning Uber Eats campaign 'Tonight, I'll be Eating...' which has scaled g...
Sophia Durrani
Agency: MG OMD
United Kingdom
Sophia Durrani leads the Strategic Planning for Government at MG OMD and sits on the leadership team of OmniGOV, the agency within MG dedicated to all Government buying. In the business of problem-solving and creativity, strategic planning is the art of cutting through the complex, balancing multiple inputs to provide a clear, simple d...
Tahaab Rais
Agency: Publicis Groupe ME&T
United Arab Emirates
Tahaab has won the Strategy Leader of the Year at Campaign Middle East Awards for three consecutive years, from 2022 to 2024, ever since its inception. Tahaab has revolutionized the very concept of strategy in our industry. He has breathed new life into it and continues to emphasize its critical role in the creative proce...
TALENT MANAGEMENT TEAM/PERSON
To be announced on the night
STAFF ENGAGEMENT & INITIATIVES
BEST PLACE TO WORK: INDIVIDUAL SHOP & NETWORK
Apparent Communications Pty Ptd
Australia
Apparent has always been built on the mission of amplifying the impact of our clients, alongside amplifying the experience of our staff. A culture of achievement is only attained through a work culture that is healthy, happy, and welcoming. So in 2024, as we’ve seen tremendous growth and achievement, we’ve protected that culture...
IDEASXMACHINA Hakuhodo
Philippines
At IdeasXMachina Hakuhodo, Sei-katsu-sha guides everything we do—we see people as individuals with unique desires and needs. This principle shapes our daily efforts where voices are heard, and every person feels valued. We strive to give our Machinists opportunities by making the workplace booming with energy, where creativity thrives....
Talented
India
In three years, Talented has evolved from being one of India’s newest hotshops to what is now home to some of the most coveted creative talent and iconic brands. The agency is employee-owned and was founded as a ‘response’ to the industry’s doubts about its own future by taking necessary bets against long-standing industry challenges l...
TBWA\RAAD
UAE
TBWA\RAAD believes that investing in people is the most disruptive thing an agency can do. In 2024, we introduced our “RESET” program—anchored by four core values: Belief, Courage, Hunger, and Collaboration—to elevate our workplace and transform how we attract, retain, and empower talent. Through data-informed listening, we systematica...
TBWA\SMP
Philippines
TBWA\SMP embraced the rise of Gen Z in the workforce by embracing its internal culture of a Radically Open Creative Collective, a space driven by collaboration, inclusivity, and constant evolution. Understanding that advertising must stay relevant to this digitally native, purpose-driven generation, the agency reimagined its approach t...
