M&C Saatchi Performance

Singapore

2024 was a standout year for M&C Saatchi Performance. At the core of our success was our dedication to driving measurable growth, reflected in strong business performance. Client retention remained a major strength, with 86% of our revenue coming from clients who have been with us for over 12 months - a testament to the trust we’ve built and the results we consistently deliver. As a global growth marketing powerhouse, we partner with some of the world’s most popular brands, combining deep technical expertise with best-in-class measurement capabilities. Our leadership team - many of whom have been with us since the start, 19 years ago - has built an agency where every individual has the opportunity to grow and innovate. We launched new proprietary tools that elevated our performance strategies. OneView, our media effectiveness platform, and Creative IQ, an AI-powered solution optimizing creative impact, have enhanced our advanced measurement capabilities. We achieved significant growth - expanding our team, strengthening our retail media services, and forming new partnerships. It’s been a year of growth and loyalty, with continued support from brands that have trusted us for over a decade. Our ability to blend brand-building with performance marketing earned us 50 awards.