The Weber Shandwick Collective

United States of America

The Weber Shandwick Collective (TWSC) is an engineer and enabler of audacious creativity and innovation – constantly contributing value to our industry, clients and culture.

In 2024, we drove breakthrough creative work grounded in micro-communities and built for a dialogue with culture, ultimately thriving across the biggest stages. We navigated an industry tone shift, as meme-ification and radical honesty take over and online creators shape brand behavior. But as everything becomes political – and public – creative bravery can introduce risk, and we have reached a boiling point as businesses become increasingly cautious. How do we navigate this environment? By encouraging brands to push what’s possible and flourish amidst culture’s highest stakes moments, armed with the right intelligence. At our core, we’re embracing the future – encouraging our clients to thrive and innovate amidst the change