New Business Development Team

Agency: TBWA\Istanbul

Turkey

TBWA\Istanbul embraces a holistic, 360-degree approach to advertising, integrating diverse fields like design, media, production, and events to create meaningful brand experiences. In 2024, the business development team achieved a 68% client acquisition success rate, acquiring top brands across various sectors, including the prestigious Turkish Airlines account for 2024. This success underscores the agency’s growing influence both locally and globally.

The agency thrives by nurturing a diverse talent pool, driven by creativity, innovation, and problem-solving. TBWA\Istanbul goes beyond addressing immediate client needs, developing new revenue models and pushing industry boundaries. Central to its approach is "disruption," a philosophy that challenges conventional thinking to create impactful brand ideas. Through disruption workshops, the agency provides clients with insights into market trends, consumer behaviors, and competitive landscapes, delivering tailored strategies that drive growth. In response to the rise of AI, TBWA\Istanbul is pioneering the integration of AI tools into creative processes, launching its own beta-stage tool and collaborating with global teams to enhance AI usage across its network. The agency's influence continues to expand internationally, securing prestigious assignments and working with Turkish Airlines to deliver creative campaigns in over 130 countries. This growing global presence positions TBWA\Istanbul as a leader locally & globally.