FCB

In 2024, FCB entered its era of “Better Together,” doubling down on creativity and collaboration to prove how creativity is the most powerful Economic Multiplier in the world. This approach isn’t just a slogan; it’s the driving force behind an outstanding year of growth and award-winning success.

The network saw over 100 new business wins worth over $90MM in annual revenue across FCB’s core markets; launched groundbreaking campaigns that shaped culture and even pushed society forward; and won hundreds of industry accolades. These wins weren't isolated incidents — they were the result of a deliberate strategy to build the agency of the future. FCB embedded AI across the network; scaled existing capabilities in performance and production; and strengthened its global footprint in high-growth regions to position the network as a beacon of data-driven creativity. Beyond numbers and awards, FCB is fostering a deep commitment to diversity and inclusion and building a vibrant culture where people can do the best work of their careers. The “Better Together” era isn’t just a chapter in the network’s storied history; it's the defining narrative of FCB's mission to redefine the landscape of creative excellence — and drive the industry forward.