TBWA

TBWA is The Disruption Company®. Disruption® is not just a word or a methodology; it’s our OS.

Disruption’s embedded in how we think and act. How we view our jobs, our agencies. How we look at culture and our clients. And how we behave. It is our true differentiator. This year, we disrupted our company's fundamental ways of working by launching "Collective AI" - our AI platform. Designed to drive the industry towards more impactful creativity and scalability, it enables our clients to reach a greater share of the future faster. Its impact is already being felt everywhere. Throughout 2024, we’ve grown mid-single digits, retained our top 20 clients, gained 200+ new clients, and doubled down on the culturally disruptive work that makes us famous: For Apple, we “added a delicate touch to festive advertising” for our Emmy-winning stop-motion film Fuzzy Feelings. Following the release of Beyoncé’s “Levii’s Jeans”, we partnered with the superstar to ‘recreate Levi’s iconic ‘Launderette’ ad’. And that’s just the beginning. And alongside McDonald’s, we created a scented billboard that Fast Company called “a stroke of marketing genius,” proving the power of the brand's best-selling item - french fries. Disruption® is really good for business.