U-Studio/OLIVER
UK
The pioneering in-house agency, powered by GenAIFrom AI experimenters to industry leaders, U-Studio transformed the marketing landscape in 2024. As Unilever's in-house agency powered by The Brandtech Group, we didn't just adopt GenAI—we mastered it, integrating AI and broader Brandtech Group talent into our operating model, turning everyday brands into cultural icons. At our core is Pencil Pro, The Brandtech Group's enterprise-grade AI platform, which seamlessly blends cutting-edge language models with watertight security. But technology alone isn't enough. It’s the human touch. Through intensive training programmes, masterclasses, and accreditations, our teams have evolved into GenAI virtuosos, setting new benchmarks for in-house excellence. The results speak volumes. We've revolutionised creative marketing at scale, delivering campaigns that would be impossible through traditional methods. From viral social moments to AI-generated content calendars, we've achieved extraordinary efficiency without sacrificing creativity. We've made Magnum the leading CPG brand on TikTok, transformed Vaseline into Gen Z's beauty obsession, and turned Knorr into the cooking companion for a new generation. 2024 marked the year U-Studio disrupted in-housing all over again.