Essence

China

Essence is China’s leading integrated marketing agency, and we’ve been rewriting the rules of marketing since 2000. For 25 years, we have been crafting memorable & dynamic 360-degree solutions that engage audiences and drive results, from immersive brand activations to social media & influencer strategies.

2024 was a defining year for Essence, proving our resilience, adaptability, and leadership in a volatile market. We executed 900+ projects for top luxury & beauty brands including L’Oréal, Estée Lauder, Tiffany & Co., Louis Vuitton & Fendi, leveraging our deep expertise across social media, interactive digital experiences, and large-scale event production. Key highlights include a global product launch for Lancôme which generated 1.5 billion impressions, and a Christmas activation for La Mer which drove record-breaking sales. Our ability to bridge worlds, reimagine narratives, and uphold brand authenticity has solidified our role as trusted partners to some of the world’s most prestigious luxury brands. With offices in Shanghai, Beijing, Shenzhen, Chengdu, Hong Kong, Singapore, and Malaysia, and operations domestically in China across more than 400 cities nationwide, we combine local insights with world-class expertise to stay ahead of the curve.