TBWA

South Africa, Turkey, United Arab Emirates

At TBWA, Disruption® isn’t just an idea—it’s how we show up every day. Spanning the Middle East, Turkey, and Africa, our 1,000+ “Pirates” redefine what’s possible every day. In 2024, we didn’t just claim we’d do things differently; we proved it. We grew at double-digit rates, welcomed nearly 50 new clients aboard, and delivered groundbreaking campaigns that made the region—and the world—take notice.

Our secret? Fierce creativity fueled by on-the-ground cultural insights. Picture a 120-meter CGI Nissan billboard lighting up Dubai’s busiest highway, or a high-fashion collaboration with 50 global luxury brands that lifted Istanbul’s Beymen from a local icon to an international sensation. Under the fearless leadership of Group CEOs Reda Raad, Luca Gallarelli, and Burcu Özdemir, we champion one core belief: when people flourish, ideas flourish. That’s why we invest in our talent first, ensuring everyone can bring their A-game—and then some. By blending diverse perspectives with global know-how, we transform brands into cultural icons. Whether it’s reimagining outdoor ads, rewriting the rules of luxury, or sparking youth movements, our formula stays the same: lead with passion, disrupt by design, and outsmart the status quo. Because at TBWA MEA, disruption isn’t just our DNA—it’s our daily reality.