VCCP

United Kingdom

Independence is more than a status - it’s our superpower. It gives us the freedom to move fast, think big, and create work that truly connects. At VCCP, we don’t answer to holding companies or shareholders. We answer to the work.

That independence fuels everything we do. With 20 specialist disciplines working as one, we create seamless, culture-shaping ideas that drive real impact. In 2024, we launched Lionel Messi’s first entrepreneurial venture, Mas+, helped White Claw become the #1 Gen-Z brand, and celebrated 200 years of Cadbury with a campaign that resonated globally. For Virgin Media O2, we introduced Daisy, our AI Granny tackling scam calls, turning innovation into something unforgettable. While others talk about agility, we live it. Our independence lets us act fast, take creative risks, and build long-term client partnerships. That’s why we were named Global Independent Agency of the Year in 2023 - and why 2024 was our strongest year yet. We don’t do fragmented thinking or fleeting campaigns. We do big, enduring ideas. Because at VCCP, we know: it only works if it all works.