IPG Mediabrands

With a focus on completing the transformation journey Eileen Kiernan set forth in 2022, IPG Mediabrands spent 2024 further cementing its differentiated leadership position by scaling the approach that brought it so much success the year prior. These momentous efforts – doubling down on technology and innovation by playing a critical role in the development of Interpublic’s Interact; scaling its distinct expertise in healthcare via Mediabrands Health and with disrupter clients via a fully integrated Mediahub; establishing industry-first partnerships with clients at the center – furthered an ambitious growth agenda, landing some of the largest media pitches in the world this year including Amgen, Volvo, EDEKA, Ulta Beauty, Mercado Libre, Netflix, and Dominos. While we can’t say what 2025 holds, one thing is for certain: in 2024, IPG Mediabrands proved it has what it takes to be your Global Network of the Year.