New Business team

Agency: PHD UK

United Kingdom

Faced with £337m of client reviews and the need to also add new clients to agency’s roster, the PHD new business team created a new approach to pitching that set pitch teams up for success AND made pitching a more enjoyable experience in the process.

By creating an agency mindset that focused on winning rather than avoiding losing, the team delivered the biggest new business years in the agency’s history, retaining all of the £337m business at risk and adding £151m of new client billings on top.