Croud

United Kingdom

Croud has had a transformative year, reinforcing its position as a leading performance marketing agency through innovation, strategic growth, and a commitment to unlocking potential.

Committed to delivering a Return on Intelligence, Croud has increased investment in talent, technology, and AI to drive smarter, more effective marketing. The acquisition of MetaGeni further strengthened its data expertise, solidifying its leadership in analytics. By combining audience insight with an incrementality mindset, Croud’s digital-first approach ensures measurable impact. Croud expanded its US presence with the acquisition of Vert Digital and the launch of its Atlanta office while growing its Croudie network to enhance agility and expertise. Strengthening its culture, it introduced the Unlock Potential vision and values, reinforcing its focus on people, clients, and communities. Recognised as a top employer, Croud boasts strong staff retention, equal gender representation in leadership, and a commitment to diversity and inclusion. It was named Performance Marketing Employer of the Year and featured on Campaign’s and The Sunday Times Best Places to Work lists. With new backing from ECI Partners and a strengthened leadership team, Croud is shaping the future of media through intelligence, innovation, and impact.