McCann

This year McCann doubled down on what we do best: build enduring brands.

After weathering some client cutbacks in 2023, we rebounded, adding global brands to our roster and solidifying a path to growth in our Truth Well Told philosophy – our north star since 1912. We refreshed our methodology to better connect our work to business results. Our Global CCO Javier Campopiano made creativity everyone’s business through an “Open Kitchen” approach to creativity, inviting everyone to be a part of the creative process. As a result, our work reflective of all flavors of creativity – branded content, film, social, influencer, commerce & experience. We reclaimed #1 Most Effective Agency Network at the Effies and secured top honors for our most significant brands, including Grand Prix and Titanium Lions for Microsoft’s Xbox and Mastercard. We proved enduring brands drive business impact. As we look to Omnicom’s forthcoming acquisition of Interpublic, McCann is among the creative crown jewels of the combined organization. With more tools, technology and talent, we’ll be better positioned than ever to build enduring brands through the radical creativity of Truth Well Told.