Edelman

Malaysia

Ours is a story about putting EI (Emotional Intelligence) before AI:

They say Technology shouldn’t overwhelm you, it should open your mind. As the world continues to revel in the possibilities GenAI brings for all of us, the business of brands is undergoing unprecedented times. -Brand & Boycotts -Brand & GeoPolitics -Brand & Nationalism -Brand & ClimateChange -Brand & AI …who is equally conversant with navigating boycotts, as is with reinstating brand trust. … who is good at anticipating changes in geopolitical order, and ability to pivot around it. … who maps Online social sentiments, to on-ground street emotions around nationalism. … who can shape narratives around ESG, and how it manifests for an engaged workforce. … who not only helps you create content for the platforms, but also knows how to turn your brand into one. Simply put, we resolved to make ‘driving trust actionable for our client partners’ by prioritizing Emotional (Human) Intelligence over AI. A people first approach to business that is built on the belief that AI is only as good as the people who use it. It is essential to use AI to augment, not replace, our creativity, craft, and expertise.