Nilgün Burcu Özdemir

Agency: TBWA\Istanbul

Turkey

Burcu Özdemir has been at the helm of TBWA\Group Istanbul, transforming it into a beacon of innovation and creativity. Under her leadership, the agency has achieved over 100% annual growth for the past decade, with a remarkable 124.58% revenue increase in 2024.

In 2024, TBWA\Istanbul launched the “Inner Portrait” project in collaboration with renowned media artist Refik Anadol for Turkish Airlines. Unveiled at Art Basel, this groundbreaking initiative blended technology and art to redefine brand storytelling, showcasing the transformative power of travel and human connection.

The agency also expanded its client portfolio by welcoming global brands such as Pepsi, Lays, and other PepsiCo beverage brands, reflecting its strategic growth and creative excellence.

TBWA\Istanbul’s creative prowess was further recognized with the Cannes Lions-winning “Golden Opulence” campaign for Beymen, celebrating the brand’s 50th anniversary. 

Beyond her agency role, Burcu serves as the President of the Advertising Association and is a Board Member at AmCham Turkey, contributing to the broader industry landscape.