Billion Dollar Boy

United Kingdom

Billion Dollar Boy is redefining advertising by placing influencers, creators, makers, and social communities at the core of every strategy and campaign. We don’t just participate in the advertising industry; we actively shape it.

In 2024, we celebrated our 10-year anniversary and embarked on a transformative journey, launching a groundbreaking new business called FiveTwoNine to empower creator entrepreneurs, developing a full-funnel measurement stack to prove the commercial impact of social influencers, and commissioning original industry-leading research to drive the industry forward. We championed underrepresented female creators by partnering with WACL, Pinterest, Snap and YouTube for the ‘Represent Me’ campaign. We co-wrote a hugely successful social trend-hijacking report with TikTok and even took the stage at Cannes Lions’ inaugural Creator track. These innovations helped drive a 227% EBITDA increase and 33% Gross Profit increase. Collaborating with global powerhouses like Heineken, Unilever, and Amazon, we delivered over 300 campaigns across 42 territories, harnessing exceptional creativity to build cultural relevance and deliver effective work. This relentless pursuit of excellence is fuelled by a culture that celebrates entrepreneurial spirit, amplifies every voice, and empowers employees to shape the agency’s future. Our people-first, creator-driven approach remains the cornerstone of our independent agency's success.