OLIVER

UK

From culture chasers to culture makers

For OLIVER, social media is at the heart of the consumer experience. This approach turns everyday brands into icons on social media and has set new standards in social effectiveness for over 1,000 brands, in 40 countries. OLIVER’s work with Cif exemplifies its ability to transform a global brand into a trusted local voice by resonating authentically with GenZ and Millennials across cultures. Using insights and predicting market-specific trends, Cif maintained brand consistency while engaging audiences. The in-house team of 12+ creators produced 166 global assets and 30 influencer posts tailored for each market. In just five months, the campaign achieved over 22M global views. OLIVER’s Magnum work is a testament to their community management approach. They’ve pioneered a unique embedded partnership model, where dedicated specialists work alongside client marketing teams. OLIVER’s teams become extensions of their clients' brands, so they can engage authentically across all touchpoints. Magnum became TikTok’s most talked about brand, garnered 160M views in nine months, and €29M in earned media value OLIVER is redefining what’s possible in social marketing through their groundbreaking integration of AI technology, deep platform knowledge and the embedding of social experts.