Gravity Road

London, United Kingdom

Gravity Road is a global digital innovation studio dedicated to creating content that people want to engage with—TIME WELL SPENT.​

In 2024, we continued to move at the speed of culture as platforms multiplied, communities proliferated, and Gen AI moved mainstream. Our role as industry leaders was to demonstrate how technological advancements reshaping the future could enhance creative effectiveness today. We showed that big marketing challenges can be addressed with innovative solutions through real, effective, and creatively sharp work.​ Collaborating with major advertisers like Unilever, Booking.com, Mars, and tech innovators like Peloton and TikTok, we unlocked business growth through radical, social-first, and globally scaled approaches. Notably, our work for Hotel Chocolat (part of Mars) utilized Gen AI throughout the brand creation process, with the resulting campaign assets ranked in the top 0.3% of effective TV ads globally on System1. Our inaugural project for the International Olympic Committee transformed the Refugee Olympic Team from obscurity to a globally celebrated, medal-winning phenomenon, raising awareness about the refugee crisis. Finally, the announcement of our strategic partnership between Peloton and TikTok drove Peloton’s share price up 30% on the day.​ Digital transformation fueled our most exciting year yet.