RAPP


US

2024: A Transformative Year for RAPP

2024 was a year of reinvention for RAPP, boldly redefining our proposition, putting clients at the heart of everything we do. By bringing innovations like Artbot, Content Intelligence, and Connected Data & Operations to the forefront, we revolutionized the way we deliver value. These groundbreaking solutions delivered up to 90% efficiency gains through optimization and automation, while driving a 10–15% uplift in customer engagement through personalized experiences. The result? Unprecedented client satisfaction and a remarkable 95% client retention rate. For RAPP 2024 was a year of accolades, being recognized across data, technology, creativity, and effectiveness. Being named Campaign’s Global & UK Agency of the Year and taking home trophies from the DMAs, I-COM and ECHOS, cemented our position as leaders in our field. By winning partnerships with Barclays, B&Q, Princess Cruises and VW, RAPP proved that daring to rewrite the playbook pays off. Shifting from short-term, tactical campaigns to compelling, performance-driven marketing has delivered unparalleled success—not just for our clients, but for our talent and the industry as a whole