Creative X, Meta

United States

With over 265 (+17% YOY) multidisciplinary creatives, producers, program managers, business affairs reps, and product designers worldwide—Creative X drives the creative vision for Meta's brands. Our products serve over 3.7 billion different people, from nearly every country, culture, and socioeconomic circumstance - so how do we create messaging that works half of Earth? Simple - we think globally, but act locally.

This model works so swimmingly. Creative X has won over 88 awards in 2024, including one Cannes Grand Prix, three Gold, two Silver and three Bronze Lions, two Grand LIAs, two Grand Prix at Cresta Awards, one Grand Prix at Gerety, and one Grand Clio Entertainment. We receive a huge range of briefs - all types and sizes. So we divvy them up where they make sense. Some we keep for our internal teams to crack, others are gifted to our partner agencies who we think of as true extensions of CX. And we keep some good company —Droga5, Uncommon, BBDO and Media Monks, to name a few. Global and Regional In-House Agency of the Year at LIA. At the end of the day, we're out here-reaching for each other through creativity, one fire drill at a time.