Cade Heyde

Agency: Special

Global

Cade has been the driving force behind Special’s global expansion, transforming it into the world’s most successful independent network. He has scaled Special’s impact across 10 markets. Cade oversaw eight global leaders, 262 staff, and drove Special’s revenue to $78M—all while maintaining 100% leadership retention.

He expanded Special's flagship Uber partnership into multiple new markets, delivering award-winning campaigns and securing Best Partnership awards in Australia, Japan, and Taiwan. Cade’s leadership in the UK and US drove transformative turnarounds—tripling the UK office’s revenue contribution and restructuring Special US for sustained growth. Committed to redefining independent creativity, Cade pioneered a borderless agency model that unites global talent, ensuring clients benefit from the best minds across markets. He made game changing hires in New York and London, strengthening Special’s position in those markets. Beyond business success, Cade has championed industry impact, backing and investing in initiatives like Shift20 to drive disability representation in advertising and launching Special Academy to foster diverse industry talent. Cade has positioned Special for continued global dominance, proving that independence is not a limitation—it’s a competitive advantage.