Natalie Bell

Agency: MG OMD

United Kingdom

Now in her 4th year as CEO of MG OMD, Natalie Bell is regarded as one of the leading powerhouses of the industry and continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now. With a vivacious and energetic leadership style, Natalie’s impact on MG OMD and the wider industry in 2024 is nothing short of awe-inspiring. The current holder of Campaign’s UK and Global Media Leader of the Year accolades, Natalie has led MG to another outstanding year, seeing the agency crowned 2024’s Campaign’s UK Agency of the Year, Campaign’s Global Agency of the Year, Media Leader’s Agency of the Year and most recently, Campaign Media Week’s Agency of the Year – the first time a single agency has held all four titles in the same year. As the largest agency in the Omnicom Media Group family, billing £1.02billion, MG closes the year with 100% client retention rate, £88m in new business, a gender pay gap of 0% and a low talent churn of 19%. Natalie’s relentless passion for her people and her industry sets the bar for what leadership should look like today.