Special PR

New Zealand

Special by name, special by nature.

Special PR hails from the 126th smallest country in the world, New Zealand, with a population of just 5.5 million and an economy officially in a recession…. Yes we know, this is certainly not the most optimistic start for a ‘Global PR Agency of the Year’ entry, but bear with us. Those challenging conditions make what Special PR has achieved all the more extraordinary, and all the more worthy of the highest recognition. This is not the story of a shiny PR agency in NYC or London with 300+ staff. This is much more headline worthy. This is the story of a modern, strategically focused and results-driven PR agency achieving against all odds. Delivering world-class work and results, winning a host of dream clients, and growing a business through a recession. Despite all the headwinds, under Managing Director Kelly Grindle’s leadership Special PR shone bright in 2024.