Tyler Turnbull

Agency: FCB

USA

In an industry that thrives on innovation, Tyler stands apart as a leader who isn’t just adapting to change — he’s driving it.

In 2024, Tyler scaled FCB’s performance and production capabilities — proving that creativity and effectiveness are the ultimate combination for client success; embedded AI across the business, empowering teams to work smarter and push creative boundaries; and restructured the network for agility, expanding FCB’s global footprint. The network is now more connected and collaborative than ever, helping to bring in over 100 pieces of new business worth over $90MM in annual revenue across FCB’s core markets last year. Beyond the numbers, what sets Tyler apart is his unwavering commitment to people. He’s elevating talent, championing inclusivity, and ensuring the next generation of creative leaders has a place in this industry. From pioneering DEI initiatives like Upstream Inclusion to mentoring rising talent through industry programs, he’s making sure FCB is a place where creativity flourishes and careers thrive. At a time when agencies are redefining their value, Tyler is leading by example. He’s bringing agency leaders together, shaping industry-wide conversations, and proving that advertising isn’t just about selling — it’s about solving, inspiring, and making a meaningful impact.