Special

Australia

From Sydney to the Super Bowl.

Creating a Decade of Global Waves from Down Under. 2024 was a year that showed exactly what makes Special, special. From reshaping disability representation in advertising to delivering some of the year’s most culturally resonant and Effie-winning campaigns, we proved that world-class creativity doesn’t need a New York or London postcode. And what better way to mark our tenth year than with some of our biggest wins yet? Named the most effective independent agency in the world (WARC). Won six Agency-of-the-Year titles. Recognised as the most attractive employer. Awarded at every major show from the Effies to Cannes to Spikes. Created work that ran in over 10 markets, including our fifth Super Bowl campaign. Led a movement to shift disability representation in advertising, driving systemic change globally. We’ve built a truly borderless model, leading Uber’s creative across Japan, Hong Kong, Taiwan, Korea, and New Zealand - the region’s most effective agency-client partnership. Ten years in, we’re still evolving, expanding with Special PR and Special Made while investing in people and culture where anything is possible. From our Aussie roots to our global influence, we’re redefining what an independent creative agency can be and do.