Salt Productions + Pinch Creative

USA

Sister agencies Salt and Pinch are reinventing experiential marketing through their shared commitment inclusivity, creativity and radical compassion. Since its inception in 2019, Salt has delivered 209 production projects, while Pinch has managed 41 creative projects in the space of two years, demonstrating their collective expertise in creating brand experiences that make you feel something.

Starting with just 4 employees in 2019, Salt’s uniquely ‘people-first’ approach has led to extraordinary growth, expanding revenue by 4,500% and building a team of 176 talented individuals. Pinch maintains a focused team of 32, with both agencies achieving a remarkable client retention of 90% in 2024. Combining creative vision with technical expertise, the agencies specialize in sectors including sports, tech, and entertainment – serving high-profile clients such as Amazon, Netflix, Lululemon, and FOX. In 2024-25, they expanded their client roster to include Upstart, Monad, Softbank, Hypebeast, Strava, and ServiceNow. Standout projects include Amazon's first Super Bowl activation and first Upfront, FOX's Emmy Red Carpet, and Lululemon's Team Canada Kit launch for the Paris 2024 Olympics. With Salt projecting 30-40% year-over-year growth and Pinch forecasting an impressive 60% growth for 2025, the two agencies continue to redefine industry standards for immersive design and experience production.