SomeOne (part of VCCP)

United Kingdom

SomeOne are the challenger branding agency, for challenger brands — working with global organisations to bring about change, manage reputations and create powerful, ownable brands.

We build brands; with focus on relevant, differentiating strategies combined with creative work that creates monopolies. In the past year the studio has worked on some of the largest, most complex and most demanding projects seen in the company’s history, each looking to challenge preconceptions, sector norms and historical trends — all through the consistently high standards in the application of multidisciplinary creativity. The past year has been a remarkable period for SomeOne. An unsurpassed year of prolific and diverse project output across a huge variety of sectors. The practice has been behind a major brand launch every single month of the year. The creative output covered a multitude of diverse sectors and disciplines including retail, travel, charity, education, luxury, property and accounting. We still made time for our annual conference in Ibiza, and we continue to invest in our people with our pledges and commitments and perks.