Ogilvy

Ogilvy's 2024 performance proves the enduring power of David Ogilvy's mantra, "We Sell, Or Else." The agency's client-obsessed culture prioritizes business performance as the ultimate measure of success. This laser focus, combined with the ethos of Borderless Creativity, unleashed the exponential power of creativity to solve its clients’ complex business challenges. This year, Ogilvy orchestrated everything from Super Bowl and Olympic activations, to partnerships with Beyoncé and Barbie, to developing groundbreaking products and social-first influencer campaigns that shaped culture. The result: tangible business results and cultural impact for clients reflected by Ogilvy becoming the only agency network to top both the WARC Creative 100 and Effective 100 lists in consecutive years.

This relentless pursuit of creative and commercial excellence, what Ogilvy calls "divine discontent"—a constant striving to exceed expectations—is reflected in double-digit annual growth among top clients and a string of new business wins. Further fueling this momentum are investments in talent development programs like The Brotherhood and 30for30, the strategic acquisition of New Commercial Arts, further investments in influencer marketing, and a commitment to AI-powered brand building and transformative consulting through Ogilvy Consulting. These initiatives solidify Ogilvy's leadership in the ever-evolving marketing landscape.