UM

This year, UM unveiled FULL COLOR MEDIA (FCM), a revolutionary new proposition --underpinned by a proprietary ‘Brand Patterns’ growth model--heralding a Renaissance in Media. With this new, human-first approach, the agency has secured exciting new clients, created award-winning, courageous work, and created a thriving culture of people ready to Stand Against Bland.

As we move from the digital era to the intelligence era, FCM challenges outdated marketing models, rigid marketing theory and an over-reliance on AI – all of which is creating an existential threat of brands becoming bland. Our new product suite/approach instead harnesses the power of a brand’s “difference” as the #1 driver of brand growth, with a new BRAND PATTERN GROWTH MODEL enabling us to diagnose the entire marketing ecosystem needed for more effective media strategies. The Full Color mindset shows up in our agency culture, breaking down siloes and unifying our ways of working across 100+ markets. It comes to life through our annual Impact Day, when our global network unites to give back to local communities and in our inclusion focused thought leadership projects. We continue to show the industry that to be the best, you have to live the values that you stand behind.