Zulu Alpha Kilo

Canada

Zulu Alpha Kilo (Z.A.K. for short) gets up in the morning to do one thing: fight sameness – in its culture, its work, for its clients and within the industry. That commitment has resulted in another year of success and growth.

Fighting sameness took many forms this year: the Super Bowl’s most-watched (and most effective) ad for Booking.com, an immersive car wash in Germany showcasing Canada’s beauty, and redefined engagement for an art gallery an innovative art gallery experience that made art more approachable. Fast Company named us one of the World’s Most Innovative Companies, Ad Age recognized us as a Stand-Out Agency, and Campaign Global shortlisted us for Top Creative Agency. After taking the leap in 2022 and launching offices in New York and Vancouver, Z.A.K.'s new business momentum has continued in 2024. No accounts were lost this past year. And despite turning down 40 new business opportunities, Z.A.K. found growth on its own terms through new client wins and organic client growth. Finally, Z.A.K. has continued its commitments to diversity, equity and inclusion. Its programs and initiatives are designed to build internal allyship and partnerships with companies focused on both DEI and sustainability.