TBWA\SMP

Philippines

Driven by a culture of constant reinvention, TBWA/SMP championed innovations rooted in people-first thinking to achieve record growth in 20 years with an all-time annual revenue high of USD 12.5M (32% growth).

Amid the industry’s challenges, TBWA/SMP enjoyed 9% revenue growth, 60% organic growth, 44% revenue from specialisms, and 1.7M worth of revenue from new biz wins. Beyond business results, the agency maintained an 84% retention rate despite the persistent talent crisis, thanks to strong culture-building efforts. As a leading voice in the industry, TBWA/SMP shared its expertise in digital and innovation, and consumer insights to spearhead initiatives that can help move the industry forward. This revolutionary approach enabled the agency to accelerate growth amidst a global crisis, breaking its own record to clinch its 12th Philippine 4As Agency of the Year award and 2nd consecutive Campaign Asia Philippine Digital Agency of the Year award.