Tahaab Rais

Agency: Publicis Groupe ME&T

United Arab Emirates

Tahaab has won the Strategy Leader of the Year at Campaign Middle East Awards for three consecutive years, from 2022 to 2024, ever since its inception.

Tahaab has revolutionized the very concept of strategy in our industry. He has breathed new life into it and continues to emphasize its critical role in the creative process. He aspires to raise his team, agencies and the industry to levels unmatched in this market; only seen abroad. He instills the confidence that no stage is ever too far, and he supports us with certainty and generosity. Plus, he’ll always have the GIF or sticker to make you think, or just laugh! This submission from our side is to make you think and consider him to win Strategy Leader for 2024, because of the lives he has impacted - ours, our colleagues’, our industry’s and of the many people impacted by the work we produce. The submission includes the main pdf that entails why we believe he deserves to win, along with links to videos of some of the work he has done. It also includes 4 PDFs of strategies (and work) he has spearheaded and driven.