Emma Thorp

Agency: Publicis Groupe Sweden

Sverige

Emma Thorp, CEO of Publicis Groupe Sweden, has led the agency to remarkable success since her appointment in June 2021. Under her leadership, Publicis has achieved significant growth, reaching an all-time high in 2024, with over 20 major client wins, including P&G and H&M. This success is largely attributed to Emma’s ability to break down agency silos and implement the “Power of One” model, creating cross-functional teams that delivers integrated solutions across media, creative, data, and technology.

Emma’s leadership is widely recognized, earning several awards, including “Best Communicative Leader” in Sweden. She is a people-oriented, inclusive leader known for her kindness, trust-building, and focus on growth. She fosters a positive, collaborative culture, driving innovation and results. Under her leadership, Publicis has maintained an exceptionally low staff turnover rate of under 5% and earned recognition as a Great Place to Work for three consecutive years. Emma Thorp leads the creation of an inclusive, sustainable work environment at Publicis Groupe Sweden. Her leadership promotes diversity, mental health, and employee well-being, with policies fostering gender equality, LGBTQ+ rights, and cultural diversity. Under her guidance, Publicis has become an industry leader in DEI, creating a workplace where talent thrives and excels.