McCann

United Kingdom

McCann’s 2024 performance in Europe & the UK showcased exceptional regional excellence across our creative output, delivering remarkable business and cultural impact.

Our dominance was underscored by Cannes Lions Grand Prix and Titanium wins for Xbox's "The Everyday Tactician" campaign, alongside Epica and Eurobest wins. We held our position as the "Most Effective Agency Network" at the Effies for a ninth consecutive year, demonstrating unmatched and sustained creative leadership. This translated into strong new business performance, securing 142 wins including major accounts like Ferrero, Peroni, and PwC, showcasing our ability to attract high-profile clients across diverse sectors. Successful campaigns for iconic clients including Aldi, Microsoft, L’Oreal Paris and Mastercard further highlighted our regional breadth, demonstrating expertise in both brand building and socially responsible initiatives. Our commitment to our people was recognised, with a Silver Stonewall LGBTQ+ Inclusive Employer Ranking and IPA accolades for our inclusive culture and employee well-being programs. Finally, a documentary collaboration with Oscar-winning director Ben Proudfoot, celebrating Ilon Specht and L'Oréal's enduring "Because I'm Worth It" tagline, showcased our commitment to impactful storytelling. This year proved "Truth Well Told" is a powerful force driving transformative growth, groundbreaking creativity, and an inclusive culture empowering exceptional work.