VCCP

United Kingdom

Big ideas aren’t dead. They’re just too often abandoned. At VCCP, we build, evolve, and compound creativity - never starting from zero. That’s why our clients stay longer, our work resonates deeper, and our ideas endure.

In 2024, we proved it again. We celebrated 200 years of Cadbury with a campaign that felt fresh but familiar. We helped White Claw become the #1 Gen-Z brand through integrated, culture-shaping work. We launched Messi’s first brand, Mas+, bringing his influence into hydration. And we took AI beyond gimmicks with Daisy, the scam-fighting granny for Virgin Media O2 - creativity with real purpose. We don’t do fleeting campaigns. We do big, lasting ideas - powered by 20 specialist disciplines working seamlessly as one. That’s why we were named Global Integrated and Independent Agency of the Year in 2023. In 2024, we went even further - expanding globally, deepening client partnerships, and continuing to push the boundaries of creativity. Great creativity isn’t about changing for the sake of it. It’s about building brands that last. Winning Creative Agency of the Year would prove that the best ideas aren’t just new - they endure.