Special

Australia

From A Little Place Big Impact Grows.

Special hails from the 126th smallest country, New Zealand. Built to challenge the traditional agency model and prove world-class work doesn’t need a NY or London postcode. Over the last decade we’ve grown into an international network making big impacts for our brands, careers and industry. 2024 was our biggest year yet. Named the most effective independent agency in the world. Won ten Agency-of-the-Year titles. Recognised as the most attractive employer in Australia Awarded at every major show - the Effies to Cannes to Spikes. Created work that ran in 10 markets, including our fifth Super Bowl. Opened a new office in Tokyo Led a highly-acclaimed movement to shift disability representation in advertising. Strongest commercial performance with +15.5% revenue growth At the heart of our success is our independence and our borderless operating model, evident through the regions’ most effective agency-client partnership, Uber & Uber Eats; where Special Australia leads creative across ANZ, Japan, Hong Kong, Taiwan and Korea. We're forever evolving while putting people and our ‘open, brave and kind’ culture first. From our roots ‘down-under’ to our global influence, we’re redefining what a creative agency network can be and do.