2023 SHORTLIST

NETWORK

GLOBAL INTEGRATED AND BRAND EXPERIENCE NETWORK

Imagination

Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. ...

VCCP

At VCCP, we live by a simple yet powerful motto: "It only works if it all works." We believe that a brand should be the same brand, wherever it shows up. One brand. One strategy. One idea. One tone of voice. One visual language. In a world where advertising is overlooked and swiped away, our approach is about making it effortless. This...

DDB Worldwide

DDB FUELS FORWARD DDB has always been famous for delivering emotionally charged creativity that has the power to move people to laugh, cry, think, change behavior, and impact cultures while being a galvanizing force for our clients’ growth. In 2023, for the first time in our 74-year history, DDB Worldwide was named Creative Netwo...

FCB

2023 marked FCB’s 150th anniversary. Not bad considering nearly 50% of all businesses fail in the first five years. Narrowing the lens to ad agencies, FCB is very, very rare. Over the last 150 years, we’ve made it our mission to prove how creativity can be an economic multiplier that drives the bottom line in the short term and buil...

McCann Worldgroup

At McCann Worldgroup we are at our best—and represent the industry’s best—when we deliver on the full promise of creativity - building enduring brands and simultaneously solving human problems. While it’s been a year of change and economic headwinds, we’ve made talent and structural changes to ensure we’re set up for a successful next ...

Ogilvy

In 2023, Ogilvy demonstrated its ability to use creativity as a force multiplier that drives results for clients, helps solve their complex problems, and ultimately creates unreasonable impact. Ogilvy focused on the basics: care obsessively about our clients, attract and retain top talent, stay curious about emerging technologies, and ...

OMD Worldwide

OMD has no direct competitor today among global media agency networks, emerging as "one strong leader ahead of an eight- agency pack.” RECMA Agency Diagnostics Report October This year, the industry helped write our entry with headlines like these: OMD Dominates Global Media Agency Landscape in COMvergence's New Business Barometer OMD ...

UM WW

At UM, we’re obsessed with growth. Short- and long-term growth. Lifetime growth. Our relentless focus on growth powers how we show up for our clients, our people and our communities. Our growth strategies are rooted in creating meaningful work in close partnership with our clients; driving employee belonging, development and apprecia...

Wavemaker

2023 was a year of global turmoil, with all our major clients feeling the impact of geopolitical and economic disruption. Wavemaker was a beacon of stability during this testing time, finding new solutions and new ways to grow. The result? We grew our business by a market-leading 17% and won a recording-breaking 77% of pitches as incum...

Special

In 2023 Special grew, becoming an APAC network, in their own way. Not wanting to follow the traditional network model, but to turn it upside down instead. Growing from the bottom of the world, to proudly now sit on top. Named APAC Effie ‘APAC Agency of the Year, awarded ‘Agency Network of the Year’, sweeping all NZ ‘Agency of the Year’...

TBWA\Asia Pacific

TBWA is an agency centred on Disruption®, a philosophy deeply embedded across our entire collective. Disruption® is our DNA, pushing us to challenge the status quo by asking better questions improving every process. This is how we have consistently unlocked the true potential of brands and harness the power of creativity to shape their...

The Weber Shandwick Collective

Throughout our years of leading brands to success in Asia, we have come to understand one thing: Real attention can’t be bought, it must be earned. Amid global turmoil, economic uncertainty, and rampant misinformation, our role in the world has never been more crucial – to brands, to our people, and to society at large. In 2023, we hel...

DDB Europe

Underpinned by our ambitious ‘plan to win’, DDB Europe started the year with a clear focus: to be the #1 destination for the most creative talent and clients who value the power of creativity. What followed was a triumphant year full of network firsts and major achievements. We raised the creative bar across the region and were named C...

McCann Worldgroup UK & Europe

*In 2023, McCann Worldgroup Europe set new standards in effectiveness with work that won the gamut of global awards in 2023. The network won the title of Europe’s Most Creatively Effective Agency Network for an eighth consecutive year. *Kevin The Carrot won Christmas for Aldi, with our campaign crowned the UK’s most effective festi...

NoA - The North Alliance

The North Alliance, NoA, is a leader in customer-driven growth, globally recognized for our innovative fusion of moonshot creativity and technological expertise. With strong roots in the Nordics and a global mindset, we create business-transforming work and results – always with our clients at heart. Our financial resilience in 2023 un...

OMD EMEA

In 2023, OMD EMEA strengthened its position as the #1 media agency network in Europe by leading where it matters most – winning 99 new clients (including Under Armour, Tchibo, and Vans), and retaining and growing 31 pieces of existing business across the region (including Beiersdorf and Lidl). In RECMA's words, OMD was “the best-perfor...

PHD Europe

Agency: PHD Europe

In 2023, PHD Europe took a major step forward by expanding and diversifying our product offering, developing our specialist services, and helping more of our clients and people use our ‘Agency as a Platform’ for growth. This ‘Agency as a Platform’ (AaaP) approach complements that of our parent company, Omnicom Media Group (OMG) – wit...

IPG Mediabrands

Eileen Kiernan entered 2023 with a single mission for IPG Mediabrands: to double down on technology and innovation that move its clients and the industry forward. This required the orchestration of a number of specialized entities to come together and rethink how a 15-year-old media holding company goes to market. Just one year into he...

SAB Marketing Connections

SAB Marketing Connections, deeply rooted in Latin America, offers a unique collaborative platform for independent agencies and major global advertisers, leveraging AI for innovative marketing strategies. As a minority-owned network with a strong focus on diversity and inclusion, it boasts significant female leadership, with women leadi...

IMPACT BBDO

IMPACT BBDO's realized ambition in 2023 was not only to bring tremendous growth to its business and people, but also to drive the industry forward in the region, all of which it achieved. No other agency in the Middle East has set the kinds of benchmark IMPACT BBDO has: 2023 saw us break into the Top 10 Global Agencies ranking on both ...

TBWA

TBWA is The Disruption Company®—we’re a global creative Collective with an unlimited creative canvas that has seen us outperform our competitors. TBWA\RAAD, TBWA Group\Istanbul and TBWA Group\South Africa retained all of their top 10 clients and enjoyed commercial success in 2023: In Istanbul, TBWA doubled in size compared to 2022...

BRAND EXPERIENCE AGENCY

Amplify

United Kingdom

Amplify is an independent global creative agency, specialising in experience and culture. We’re on a mission to ‘join the dots between people, brands + culture’. As marketers converge on 'brand experience' as a catch-all term for campaigns that traverse every channel; whether they're live experiences, partnerships, OOH, film, co...

George P. Johnson Experience Marketing

United States

As the world’s leading experiential marketing agency, GPJ enables brand marketers to benefit from integrated experiential programs that leverage online, mobile and physical brand interactions fueled by data. Clients in technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more...

Imagination

United Kingdom

Jack Morton Worldwide

United States

At Jack Morton, we reimagine what brand experience can be, a legacy we've upheld for 80+ years. Through awe-inspiring, mind-blowing experiential, we mesmerize audiences and convert them to brand advocates. 2023 was a transformative year. We won 62 awards including Adweek’s Experiential Agency of the Year and our work with Cadillac ea...

Leo Burnett Taiwan

Taiwan

This is Leo Burnett’s 88th anniversary. 8 – symbolizes infinite possibilities. We embrace the spirit of 'inevitable power' to persistently surpass the parameters of the status quo and aspire to be the first one to penetrate all impossibilities confronting us, the industry, and the world. Leo Burnett envisions ourselves as a first mover...

LIGHTBLUE

United Arab Emirates

Established in 2007, our agency has evolved to become globally recognised, with offices in Dubai and Riyadh, we fiercely hold a human-centric ethos that empowers our 40 visionary talents worldwide. At the core of our philosophy lies a deep appreciation for the creative minds driving our success, and it is with this ethos that we proudl...

Momentum Worldwide

United States

The year 2023 marked a significant milestone as we boldly stepped into a new technological era. Technology introduced innovations that transformed the way we interact with each other. From defending a 15-year relationship with a top five account to exploring 50+ new business opportunities. AI made music, advocated for brands ...

Deloitte Digital

Australia

Deloitte Digital’s distinct role in the Deloitte world is to support those tasked with growing their brands. To service these requirements, we to bring creativity, technology and business together within our unique consultancy model. And we are market leaders in Australia in those three areas: Creativity: We delivered fourteen awar...

Fiftyfive5, part of Accenture Song

Australia

2023 marked 13 years of consecutive growth for Fiftyfive5 since we started in 2010. Now 225 people strong, we have 6 offices in 4 countries, and conducted work in 50 countries in 2023. We remain steadfast to our founding principles; find the best talent, foster a great working environment; and deliver high-quality work that delivers co...

half rhino

Singapore

Twice winners of this award, half rhino have established a differentiated business offering with no direct competitors, and continue to win high profile brands from consultancies, holding companies and large independents. Building on their existing client base, they added EssilorLuxottica, HP, W Hotels, Marina Bay Sands, Ripple and ...

Manifest

United Kingdom

Manifest is an independent creative consultancy with a mission to not only build brands that change the world, but to be a brand that changes the world itself. With a global proposition, a renowned reputation, and an international team of entrepreneurial talent, Manifest is redefining what’s expected of a creative consultancy. And in t...

Amplify

United Kingdom

DDB Group Hong Kong

Hong Kong

The past few years have seen Hong Kong endure some of the harshest COVID restrictions worldwide, off the back of a period of social unrest. DDB Group Hong Kong's focus had therefore been on surviving rather than thriving. The start of 2023 was a time for DDB Group Hong Kong to build some momentum and gain some traction. 2023 was a y...

Motion Sickness

New Zealand

The Campaign’s Global Agency of the Year Awards were made for Motion Sickness; the hot young agency from Aotearoa New Zealand truly is like no other, and has no aspiration to become a global network. Founded 10 years ago in a student dorm by Sam Stuchbury with no prior agency experience, Motion Sickness is now a 23-strong multi-awar...

Special

New Zealand

Against all odds Special shone in 2023, winning some of the biggest awards worldwide. Grand Prix at Cannes, Spikes, WARC, Best in Show at the Effie Awards, D&AD Yellow Pencil – just to name a few out of 100 in 2023. A staggering 18 ‘Agency of the Year’ awards including all ‘New Zealand Agency of the Year’ titles – Campaign Brief, Camp...

TBWA\Istanbul

Turkey

TBWA\Istanbul’s biggest challenge (and success) has been managing to be: A consistently strong agency in a consistently weakening economy. Despite it all... We have limitless belief in the power of ideas. Over the past 30 years, TBWA\Istanbul’s regional and global success has confirmed that, in Ilkay’s words, “We are all equal befor...

TBWA\SMP

Philippines

Powered by constant reinvention and disruption, TBWA\SMP sparked a holistic revolution that reinvigorated its creative offerings, people and business to achieve a 12% revenue growth amidst an economic crisis. Hailed as the biggest Center of Excellence in the network with the widest roster of creative specialisms, the agency diversif...

Thinkerbell

Australia

Hi, we’re Thinkerbell, an independent agency 7 years old, established on the premise of ‘marketing sciences meets hardcore creativity’ - or as we like to call it ‘measured magic’. We’ve grown to over 160 staff across three offices and for the last 5 years in a row we’ve been on top of the Global agency rankings platform - Bestads. We’v...

Zulu Alpha Kilo

Canada

We fight sameness. That’s not just our creative mission. It’s why we exist. And why our ideas don’t often look anything like an ad at all. In 2023, this included reimagining the standard student desk for an educational software company. Transforming New York City’s fire hydrants into summer cooling stations. Using 140,000 differ...

Leo Burnett

Taiwan

OLIVER

United Kingdom

OLIVER helps clients build better marketing ecosystems, so they can take back control and liberate the potential of their brands. 2023 was the year that OLIVER led the way in using GenAI to supercharge those ecosystems to work smarter and faster, for less. This year, their unique in-house model combined with proprietary AI solutions...

RAPP

United States

2023 has been a true leap year for RAPP. Focusing on big transformation briefs has empowered us to revolutionize the business. For our clients, people, future, and the wider industry. We’ve made revolutionary leaps with day-to-day business and transformed every client. This has ensured our highest-ever client satisfaction scores...

Atomic 212°

Australia

Atomic 212° achieved a year of record growth and assumed a position of industry leadership as Australia’s largest independent media agency (100% independently owned). Our winning combination of people, leadership and proprietary technology has seen record-breaking success for our clients and team. Here’s the proof: 2023 saw the stro...

Create Group

United Arab Emirates

Winning Independent and Digital Agency of the Year in Campaign Middle East 2023 was a particularly special moment for the team and our agency, because it validated to us that as an independent agency born within the region, you can have a global impact. In the past year, we’ve doubled down on our strengths, as well as focused on areas...

DEPT®

Netherlands

2023 was a year of recognition for DEPT®. We solidified our offering, added two new agencies to our DEPT® family, and grew our footprint into APAC. We won competitive pitches for clients like Netflix, Doordash, United Airlines, Canva, and Logitech, and grew our relationship with existing clients like eBay, Meta, Moodys, and Google. We’...

Gravity Road

United Kingdom

More platforms, more content, more algorithms, more devices. But there is no more time. Gravity Road is a global digital innovation studio that recognises how precious time is: through our digital expertise, we gives time greater commercial and cultural impact for our client partners. As the tech hype grew we kept it real: in 2023 it...

OLIVER

United Kingdom

Propel Manila

Philippines

Propel Manila has skyrocketed from a local digital indie, to a global Digital Independent Agency of the year. This is great validation for the company’s commitment to always being digital-first, in making ideas that matter. Our passion for pushing ideas that matter, no matter which vertical we’re from, has resulted in a wide range of i...

Zenith Taiwan

Taiwan

Artificial intelligence has brought remarkable advancements and impact to various industries, including the media industry. As the leading digital agency in Taiwan, Zenith believes in opportunities within crises and utilizes its "Zenith AIROI Growth Loop" which to upgrade ROI with AI power and founded on variant digital service territo...

BBC Creative

United Kingdom

BBC Creative (BBC’s in-house agency) has an ambition to leave a positive mark on culture. Striving to remind audiences that the BBC offers something unique to UK. This year our team had to think differently with limited budgets, but it didn’t hold us back. We continued to build on the BBC brand with flagship content moments such as Pla...

Creative X, Meta

United States

Hi there. We're Creative X, a team of 200+ who lead the creative vision for Meta’s family of brands including Meta, Facebook, Instagram, WhatsApp and Reality Labs. Maybe you’ve heard of ‘em? 2023 was a biggie for us. Launching Meta Quest 3, helping bring Meta’s first AI personalities to life, creating a new global campaign for Instag...

The Kitchen North America

Canada

The Kitchen, Kraft Heinz’s inside agency, was built as the agency of the future, driven by culture, creativity, and collaboration. Our pod-based structure breaks traditional silos, uniting diverse talents to unlock creativity and deliver breakthrough ideas at the speed of culture. In 2023, we levelled up as an industry leader, de...

U-Studio/OLIVER

United Kingdom

U-Studio is Unilever’s biggest digital agency. It has enjoyed seven years of record growth and continued to deliver creative work that’s recognised as best in class internationally. U-Studio continues to set the gold standard for in-house agencies across the industry. It’s approach to working with Unilever marketers as partners is t...

Mother

United Kingdom

In 2023, it felt like being an independent agency was similar to being an endangered species. So we leant into the positive difference being indie gives to us and our clients. We doubled down on our mission to ‘Make Our Children Proud’ in producing work that we can all look back on with a smile. We followed through on our ‘Pitch It For...

Motion Sickness

New Zealand

Pablo

United Kingdom

After a year of tremendous growth in 2022, which saw Pablo win 17 new clients, and top Campaign’s new business charts, this year we wanted to continue our momentum, go deeper into our clients and demonstrate our global capabilities together with UK acceleration. All whilst continuing to make Pablo fun and accelerate our creativity. On ...

Rethink

Canada

We’ve been Rethinking for 25 years. Rethinking how people are treated so that they can both do the best work of their careers and live their best lives. Rethinking how we challenge the conventions of marketing. Rethinking how to run an independent agency so that everyone shares in the profit and never sells. The results this year?: ...

Special

New Zealand

Thinkerbell

Australia

Zulu Alpha Kilo

Canada

Propel Manila

Philippines

Propel Manila is all about moving forward. From small Filipino digital indie to global award-winners! By being 100% Independent, we’re guided by our culture and focus. Our digital-first approach, the interplay of our verticals, and our passion for pushing ideas that matter has resulted in a wide range of impactful work that builds bran...

White Rivers Media

India

White Rivers Media (WRM) records a defining presence in India’s digital story as an independent integrated digital and creative advertising agency of 500+. Headquartered in Mumbai, WRM offers a creative-driven mix of ROI & ROE solutions, which are rooted in data from interlinked ecosystems and powered by expertise in creating and distr...

Apparent

Australia

Apparent is a thriving full-service independent agency with depth of expertise in digital, brand design, social, ABM and media. We’re driven by curiosity and we love to follow new paths. The breadth, depth, diversity and quality of our work are proof. Because we’re independent and have an entrepreneurial culture we can shift and cha...

Create Group

United Arab Emirates

Imagination

United Kingdom

Just Global

United States

Just Global’s focus is to deliver results for our customers, people, and communities, while having a transformative impact on how B2B marketing is done in today’s world. For our customers, we broke down their departmental silos, brought innovations to the table, and eliminated random acts of marketing. We delivered full-funnel campaign...

VCCP

United Kingdom

Ampersand Advisory

Malaysia

Rising inflation, downtrading consumers, slow growth projections after the initial post-Covid boom. Reduced ad budgets and AI disrupting the business. Digital Media dominating 70% of ad spends, but its efficacy becoming questionable. Facing this perfect storm of challenges, Ampersand Advisory’s stellar leadership of experienced, ca...

Atomic 212°

Australia

NP Digital

United States

NP digital (NPD) is an independent, minority-owned, and operated agency. Our mission is to build the best-in-class performance marketing agency by giving back to the marketing community via comprehensive thought leadership, free cutting-edge technology, and world-class client satisfaction. In 2023 we launched in 12 countries, hiring...

Tangerine Communications

United Kingdom

FEMALE-LED, EMPLOYEE OWNED AND OUTCOME DRIVEN Tangerine Communications is a fiercely independent brand relationships agency, delivering PR and social for the performance era. Bridging the gap between brand consideration and measurable conversion, by uniting earned storytelling and community engagement with paid effectiveness.

Apparent

Australia

Apparent is a thriving full service independent agency with depth of expertise in digital, brand design, social, ABM and media. We’re driven by curiosity and we love to follow new paths. The breadth, depth, diversity and quality of our work are proof. Because we’re independent and have an entrepreneurial culture we can shift and cha...

VCCP

United Kingdom

MG OMD

United Kingdom

This was the goal that MG OMD set itself at the start of 2023. To give our 60 clients a competitive edge by creating market-leading media campaigns and product innovation. To ensure that the work we did together went above and beyond just media metrics and had a positive impact on culture and society. Against a challenging economic cli...

Mindshare

China

The eligibility period of this Agency of the Year encompasses the most dynamic twelve months China’s marketing industry has experienced in decades. As an agency working with more than 200 unique brands in China, Mindshare has navigated this turbulent era across practically every category in the country, meeting – and exceeding – every ...

Acceleration Partners

United States

Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumer...

Atomic 212°

Australia

Croud

United Kingdom

Croud is a global full-service digital agency that drives growth for brands through reinvention. We believe the traditional agency model is broken – it’s too slow, rigid, and inflexible. That’s why we reinvented the agency model, combining a global network of digital marketing experts, known as ‘Croudies’, with a leading in-house team,...

Journey Further

United Kingdom

Journey Further is the Clarity at Speed performance marketing agency with integrated media specialists across 4 locations; Leeds (HQ), London, Manchester and New York City. Over the last 12 months, the agency maintained its long standing relationships with Sky, Ritter Sport, Frasers Group and M&S, as well as being selected by Barbour...

M&C Saatchi Performance

United Kingdom

At M&C Saatchi Performance, we believe there’s a more human approach to digital media. We spent the past 18 years connecting brands to people through impactful award-winning digital media strategies powered by insights and backed by testing and measurement. 2023 was a year of economic slowdown with an increased client focus on effic...

NP Digital

United States

Tug Agency

United Kingdom

We’re committed to sticking to our motto - Work Hard and Be Nice to People, and it’s reflected in our successes for 2023. We proudly won 16 new clients, driving nearly £1m of revenue into the business across territories. Our employees featured in industry events such as BrightonSEO, and even hosted several thought leadership events and...

Citizen Relations

United States

Citizen enjoyed a year of unprecedented success in 2023. With 85+ awards from Cannes Lions to Webbys, and double-digit growth amidst an industry slowdown - there's a lot to be proud of. Citizen ramped up its offerings, with our digital team continuing to help modernize our PR offering through the launch of a suite of AI-powered service...

FleishmanHillard

United States

In 2023, being “built for the world” was our powerful differentiator. Because at FleishmanHillard, we’re more than comms professionals. We’re dedicated community members living in ~80 markets across six continents. Powered by principles like “value one team” and “harness unique perspectives,” we work seamlessly, fusing lived experience...

Icon Agency

Australia

Icon Agency has come of age. In 2023, we notched our fourth straight year of growth, expanded nationally with a fourth office, and earned four more Agency of the Year recognitions – along with major awards on the global stage. We completely revamped our creative and digital divisions to support an enthusiastic embrace of AI, DXP, and ...

Material

Japan

The Material Group is a PR agency group committed to the mission of "Switch the Materials to Red." with the vision of "Switch to Red. - Lighting the passion in individuality, changing values and common sense, and making the world heated up." In August 2018, we were the only East Asian agency ranked in the "Global Creativity Report 2018...

Tangerine Communications

United Kingdom

BORN IN PR, RAISED IN SOCIAL, EXPERT IN DIGITAL Tangerine Communications is a fiercely independent brand relationships agency, delivering PR and social for the performance era. As the line between PR and social has blurred, we have focused on engagement and outcomes over channel, to bridge the yawning gap between brand consideration an...

The Weber Shandwick Collective

United States

2023 may have felt like a frenzy of monumental events and critical issues. But that’s what The Weber Shandwick Collective was built for. We had a hand in the most monumental, most critical “happenings” of the year: -We transformed Barbie into a feminist icon, 2023’s Most Contagious brand, and Ad Age’s Marketer of the Year. From thou...

Vector

Japan

Vector was established in 1993 with the mission of “SPREADING GOOD, ENRICHING SOCIETY” by offering innovative solutions widely in areas such as PR consulting and agency Branding activities, Investor relations support, Celebrity casting, Risk management, Market research, Event planning and operation, Social media communication Marketing...

Zeno Group

United States

During the firm’s 25th anniversary, Zeno grew in myriad and meaningful ways with global revenue rising 4% to $144M. Specialist practice areas that drove YOY growth include employee engagement, food and beverage, and analytics - all posting significant increases due to new client wins and organic growth from a solid client base. Reim...

(Le Pear Societe') LPS Brands

United Arab Emirates

LPS is a 'born from social' communications agency. We build brand equity by unlocking the power of new-age media and building a native presence among social media communities. We have pioneered strategic engagements focusing on New Age Platforms – Short Form Video, Live, and Gaming- delivered on awareness, associations, and brand buy...

Billion Dollar Boy

United Kingdom

Creators are culture. Creators are communities. Communities start on social. At Billion Dollar Boy, we believe that successful brands are built with and by creators. That’s why we place creators at the heart of every strategy, program, and campaign. This year marks a pivotal milestone for BDB. From key strategic hires to harnessing e...

Gravity Road

United Kingdom

The Goat Agency

United Kingdom

2023 was arguably the biggest year in The Goat Agency’s history, kicking off with our record-breaking, news-smashing acquisition by WPP in March. This wasn’t just a big moment for Goat, but for the influencer industry as a whole. We are the first UK-founded influencer agency to be acquired by a holding company, and the scale of acquisi...

Whalar

United Kingdom

As our Vice Chairman, Bob Greenberg (of R/GA) said, "Whalar has evolved over the past two years into an innovation company fueled by and in partnership with creators." As a proof point, we made the E2E Tech 100 list — an independently verified list of innovative companies in the UK (where we’re headquartered). Our 280% average sales...

AGENCY GROWTH LEADER

Claire Fenner

Agency: Atomic 212°

Australia

Under my leadership the business achieved a year of record growth and assumed a position of industry leadership as Australia’s largest independent media agency (100% independently owned). Our winning combination of people, leadership and proprietary technology has seen record-breaking success for our clients and team. Here’s the proo...

Sam Stuchbury

Agency: Motion Sickness

New Zealand

Sam Stuchbury founded Motion Sickness while still at university and, in the dual role of ECD and unofficial Agency Head, he continues to lead this 23-strong multi-award-winning agency from Aotearoa New Zealand, punching far above its weight to challenge some of the world’s most well-known advertising establishments. Sam directly overse...

Sandeep Mark Joseph

Agency: AMPERSAND ADVISORY

Malaysia

Stephanie Brimacombe

Agency: VCCP

United Kingdom

Stephanie Brimacombe is VCCP’s Global Chief Growth Officer and CEO Europe. Steph joined VCCP in 2010 as Group Marketing Director, single-handedly leading the agency’s new business efforts as a team of one. Since then, she has been on a mission to make VCCP one of the biggest and best global agencies. In Steph’s time at VCCP over the ...

Eileen Kiernan

Agency: IPG Mediabrands

United States

Eileen - the only female global CEO steering a media holding company - spent H2 2022 laying a strategy that brought the tech prowess of KINESSO and Matterkind (previously within IPG) together with Reprise, forming a supercharged performance unit under the KINESSO banner. The approach was pressure tested in Q1 inspiring how IPG Mediabra...

Natalie Bell

Agency: MG OMD

United Kingdom

CEO of the media agency cited by Campaign as ‘on a hot streak’, Natalie Bell continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now. Natalie is known for two things; her love of media, and her relentless focus on developing talent – both ensuring that her clients get the best an agency c...

Jamie Elliott

Agency: The Gate London

United Kingdom

In 2017, when Jamie Elliott assumed leadership of The Gate, the agency was in dire straits. It had fallen out of the top 100 rankings in both creative and media and was loss-making. However, working to Jamie’s strategic blueprint The Gate has completed its turnaround from 2017 industry also-ran, to 2023 industry leader, following a def...

Rod Sobral

Agency: OLIVER

Rod Sobral, is an internationally acclaimed leader. He leads with kindness, creativity, and innovation. This rare approach has propelled OLIVER’s to new heights. His outstanding creativity and innovation have helped clients keep their brands in the hearts and minds of consumers and drive tangible business results. Under Rod's stewar...

Sam Stuchbury

Agency: Motion Sickness

New Zealand

Sergio Gordilho

Agency: Africa Creative

Brazil

Sergio Gordilho is a multi-talented visionary at the forefront of global advertising. As a cartoonist, architect, graphic designer, and creative leader, he has carved out a reputation as one of Brazil's most esteemed advertisers. His innovative approach has earned him recognition from Adweek as one of the driving forces reshaping the a...

Tony Bradbourne

Agency: Special

New Zealand

There’s not much that hasn’t been asked of Tony Bradbourne as an agency leader in 2023 – that he hasn’t delivered on. From steering an agency through a recession, to winning Campaign ‘Global Creative Agency of the Year’ (and another 17 ‘Agency of the Year’ titles) to being named ‘Most Effective Independent Agency of the Year’ by Effies...

Cat Lyon and Sean O'Brien

Agency: half rhino

Singapore

Cat and Sean, are the co-founders of half rhino and act as co-CEO’s. They buck the traditional industry thinking of one leader, dividing this role equally and leaning into their complimentary skill sets. The ‘Harvard Business Review’ recently published that “this approach consistently produces stronger results – particularly for busin...

Mother

Agency: Mother

United Kingdom

When most people think of agency PR, they shudder. Rightly so. At Mother we do things differently, taking a values and behaviour-led approach to our communications, as we all know that actions speak louder than thousands of empty words. Building towards our mission to Make Our Children Proud. In 2023, Mother has been recognised as amon...

Ogilvy Global Communications

Agency: Ogilvy

New York

David Ogilvy famously said: “We have a divine discontent with our performance. It is an antidote to smugness.” He believed that the bar could never be high enough. That we must consistently challenge ourselves to be better, think bigger, go farther. Those words endure as a guiding philosophy that shapes Ogilvy’s culture and drives our ...

Aaron Starkman

Agency: Rethink

Canada & USA

This year Aaron and the executive leadership team implemented a new policy that recognizes the role pets play in people’s mental well-being. In September, Rethink did something unheard of when it comes to Agency benefits when they announced they are covering pet insurance for the entire Rethink staff. Free Pet Insurance was inspired...

Ali Rez

Agency: IMPACT BBDO

United Arab Emirates

Ali’s ambition has always been to lift the UAE, and the Middle East region as a whole, in global advertising rankings and standings even further. In 2023 he achieved this in several manners, through award wins, jury appointments, business results, rankings, and the kind of innovative work he has led IMPACT BBDO to create. There is no o...

Lisa Fedyszyn and Jonathan McMahon

Agency: Special

New Zealand

It was an unforgettable year for creative leaders, Lisa Fedyszyn and Jonathan McMahon. Not just taking their work and their agency forward, but the industry too. Their team of two expanded to all those who have wanted to come along for the ride. And what a ride it was. From winning Campaign ‘Global Creative Agency of the Year’ ...

Nancy Crimi-Lamanna

Agency: FCB Canada

Canada

At her core, Nancy is a disruptor. She thrives on new opportunities to learn and push the boundaries of what’s possible, inspiring her teams to do the same. Her defining philosophy? “Leap and a net will appear”, because doing what’s been done only limits growth potential for agencies, people, and brands. Through this thinking, Nancy ha...

Rod Sobral

Agency: OLIVER

United Kingdom

Atomic 212°, Rory Heffernan

Agency: Atomic 212°

Australia

MG OMD

Agency: MG OMD

United Kingdom

In the whirlwind that was 2023, MG OMD embraced the opportunity to outthink the market. At the heart of any agency is its people and MG OMD are no different. We know that pitching can be an exhausting experience for many – long hours and intense stress coupled with the constant pressure of ‘winning’ but we believe it doesn’t have to be...

TBWA\Istanbul

Agency: TBWA\Istanbul

Turkey

SUMMARY To sum up... TBWA\Istanbul is not just an advertising agency; it is also a great pool of talent. The mission of the New Business team is to explore new methods of monetizing this talent. Our success lies in understanding the needs of brands and offering them solutions that not only meet their expectations but also surpris...

Emma Withington

Agency: MG OMD

United Kingdom

A lead planner’s role in an agency demands a lot. Planners have to cover a huge amount of ground from the work to products, to industry relationships to pitches, to talent development - and yet Emma has once again delivered across all of these whilst importantly ensuring that MG OMD’s planning approach moves the industry forwards to Cr...

Michael Lee

Agency: VCCP

United Kingdom

In his new role as Chief Strategy Officer, VCCP Partnership, Michael has been instrumental in driving some of VCCP's most significant initiatives this year. He has ensured that the agency remains at the forefront of our industry-leading the development of new capabilities, such as 'faith' (our dedicated AI agency), 'VCCP Bee' (our empl...

Toygun Yılmazer

Agency: TBWA\Group Istanbul

Turkey

As the Chief Strategy Officer at TBWA\Istanbul, Toygun Yılmazer leads teams across three agencies and six business units, also serving as the Regional Strategy Leader for Europe, the Middle East, and Africa. His career is marked by an unwavering commitment to innovation, pioneering solutions, and transformative business ventures. Under...

IDEASXMACHINA Hakuhodo

Agency: IDEASXMACHINA Hakuhodo

Philipines

In 2023, IDEASXMACHINA turned a new leaf by overhauling its leadership to power the modern, hybrid workplace. The organization elevated homegrown talents to continue spearheading people-centric programs that preserve its lauded culture as observed in these milestones: • The Sei-katsu-sha House - a first in the industry staff living s...

BEST PLACE TO WORK: INDIVIDUAL SHOP

Create Group

United Arab Emirates

Our unwavering dedication to culture remains as we expand across the region, prioritizing well-being, development, and mental health. Through numerous initiatives led by our dedicated Culture and Talent teams, such as Wellness Wednesdays, Coffee Breaks, Padel Club and more, and by prioritising our team’s mental and physical wellbeing w...

Croud

United Kingdom

Croud is a global full-service digital agency that drives growth for brands through reinvention. Croud was created back in 2011 to change the way things work in digital marketing - both in terms of leveraging a unique business model to provide clients with superior service and results, but also to pave the way for a smarter and more st...

DDB Group Philippines

Philippines

A leading integrated marketing communications group complemented by a 210-strong workforce, DDB Group Philippines is aligned with the DDB network's vision to be the no.1 destination for the best talent and clients that believe in the power of creativity to transform business. A "People First" company, DDB Group Philippines' Culture ...

IDEASXMACHINA Hakuhodo

Philippines

IDEASXMACHINA applies the sei-katsu-sha principle to working “hybrid” and provides never-before-heard options for its employees, including: • The Sei-katsu-sha House - a first in the industry staff living spaces for geographically-challenged employees asked to work on-site from time to time. • The three-month intensive Learn to Unl...

Talented.Agency

India

Talented Agency began 18-months ago as a response to the creative cynicism and conservative growth mindset plaguing the agency business. We wanted to re-imagine the agency experience. Not just in the brands we chose to work with, or the talent we attracted, but right down to how as an agency we intend to do business, everyday. We’...

TBWA\RAAD

United Arab Emirates

TBWA\RAAD is The Disruption® Company, a part of the TBWA global creative collective. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. TBWA\RAAD is not just another advertising agency - it's a pulsating epicenter of...

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