M&C Saatchi Performance

United Kingdom

At M&C Saatchi Performance, we believe there’s a more human approach to digital media. We spent the past 18 years connecting brands to people through impactful award-winning digital media strategies powered by insights and backed by testing and measurement.

2023 was a year of economic slowdown with an increased client focus on efficiency. In response to that, we proved the ability of digital marketing to convert by optimizing campaigns towards ROAS, bridging online and offline data, delivering high-quality audiences through specific targeting and optimizing their sales lifecycle. We worked in synergy with our strong partner network, innovating across media channels and improving our tech stack and data processes. As a result, we successfully onboarded 28 new clients empowering employees with the skills needed to succeed and ensuring everyone was given the opportunity to build their best work experience.