Special

New Zealand

Against all odds Special shone in 2023, winning some of the biggest awards worldwide.

Grand Prix at Cannes, Spikes, WARC, Best in Show at the Effie Awards, D&AD Yellow Pencil – just to name a few out of 100 in 2023. A staggering 18 ‘Agency of the Year’ awards including all ‘New Zealand Agency of the Year’ titles – Campaign Brief, Campaign Asia and B&T. As well as being named ‘Global Creative of Agency of the Year’ by Campaign UK. In terms of effectiveness recognition, again, spotless – named the ‘Most Effective Agency’ in all of Asia Pacific. As well as being named ‘The Most Effective Independent Agency’ in the world by Effie Global Rankings. Special’s creative work for 2023 is diverse, as any modern agency’s should be, including show stopping events like a 4m tall plastic pile of sh!t in Bondi and a full sized FIFA pitch in the middle of nowhere. Special has moved to a new flagship office, grown by over 19, has one of the highest retention rates in the industry and has won over 20 new pieces of business. Exceptional highlights over just one single year, it’s easy to see that 2023 has been Special.