TBWA


TBWA is The Disruption Company®—we’re a global creative Collective with an unlimited creative canvas that has seen us outperform our competitors.

TBWA\RAAD, TBWA Group\Istanbul and TBWA Group\South Africa retained all of their top 10 clients and enjoyed commercial success in 2023: In Istanbul, TBWA doubled in size compared to 2022. TBWA Group\South Africa enjoyed double digit growth, growing to 600 headcount and entrenching its position as one of the top 3 agency groups in South Africa. And in the Middle East, TBWA\RAAD enjoyed its best year yet adding eight new brands to its portfolio. The combined result of this is strong double digit growth across the region. We’ve achieved results on this scale by making our clients stand out; creating real work that delivers real impact. Don’t just take our word for it: our work has won Fast Company Innovation awards, Cannes Lions and more. And let’s not forget that TBWA Group\Istanbul Chief Creative Officer, Ilkay Gurpinar, was Campaign’s 2022 Global Creative of the Year. TBWA\RAAD was a Fast Company Most Innovative Workplace, Middle East, and each of these best-in-class agencies helped TBWA make the World’s Most Innovative Companies list for the fifth year in a row.