FCB

2023 marked FCB’s 150th anniversary. Not bad considering nearly 50% of all businesses fail in the

first five years. Narrowing the lens to ad agencies, FCB is very, very rare. Over the last 150 years, we’ve made it our mission to prove how creativity can be an economic multiplier that drives the bottom line in the short term and builds brand value of the long time. Our “local up, not global down” approach means all our offices have autonomy so when brands work with us, it feels like they’re working with a boutique shop. The beauty of FCB is how our spunky, independent, entrepreneurial spirit is backed by the power of a large global network. It enables us to put big ideas into the world at speed and in the places our client’s customers are, ultimately growing their businesses. 2023 was no exception. We collected over 220 awards, including a Sports Emmy; won 45 pieces of new business, leading to 5% net revenue growth for the network; and continued to lead the industry to demonstrate the power of blending creativity with diversity, data, and technology. We’re proud of what we’ve created, in the last year, let alone the last 150.