Lisa Fedyszyn and Jonathan McMahon

Agency: Special

New Zealand

It was an unforgettable year for creative leaders, Lisa Fedyszyn and Jonathan McMahon. Not just taking their work and their agency forward, but the industry too.

Their team of two expanded to all those who have wanted to come along for the ride. And what a ride it was. From winning Campaign ‘Global Creative Agency of the Year’ (along with another 17 ‘Agency of the Year’ titles) to taking home a Cannes Grand Prix and two Gold lions, a D&AD Yellow Pencil and over 100 other creative awards, and being named New Zealand’s Most Effective Agency of the Year, to name but a few. With a leadership style that isn’t about titles but rather action and example, they know that if you treat your team like they make a difference then they will. Their team-first approach, commitment to nurturing young talent, and equal focus on effectiveness and creativity has cultivated an agency environment that runs in perfect harmony, and it shows in their year’s stunning body of work that runs across nearly every channel. They have inspired an industry, and their leadership has not only set the standard for creative excellence but has also raised the bar.