McCann Worldgroup

At McCann Worldgroup we are at our best—and represent the industry’s best—when we deliver on the full promise of creativity - building enduring brands and simultaneously solving human problems. While it’s been a year of change and economic headwinds, we’ve made talent and structural changes to ensure we’re set up for a successful next chapter. Through the radical creativity of our philosophy Truth Well Told, we produced some of our best work in years and are growing across top global clients. Our greatest creative work this year has been, by design, the product of creative collaborations across offices, capabilities and agencies within McCann Worldgroup. We’ve landed 260+ pieces of new business, kept 9 of our top 10 global clients, grew 56% of our top 50 client relationships and invested in high growth areas like commerce, audience planning (a unique and powerful capability at a creative agency) influencer and content.

We’re building a modern network agency model that’s fit for the next decade and beyond – proving that building brands, including our own, and improving the world are not opposing forces but rather an intertwined, collective goal.