IMPACT BBDO

IMPACT BBDO's realized ambition in 2023 was not only to bring tremendous growth to its business and people, but also to drive the industry forward in the region, all of which it achieved. No other agency in the Middle East has set the kinds of benchmark IMPACT BBDO has: 2023 saw us break into the Top 10 Global Agencies ranking on both WARC and World Creative Rankings, a first for the region.

Our belief is that the happiest people make the best work, and it is due to that philosophy that our agency and our teams constantly rank as the best in the region year after year. With more people sent for juries and training, and more thought leadership than any network in MENA, with a relentless commitment to purpose, sustainability and inclusivity, it is no surprise that IMPACT BBDO was named No.1 agency in the region an incredible 19 different times in 2023. Despite a challenging and changing market and industry dynamic, shrinking budgets, increased competition, and performance pressure for our clients - we grew, our people grew, our clients grew, and we were recognized as a truly world-class creative organisation pushing the industry forward.