Atomic 212°, Rory Heffernan

Agency: Atomic 212°

Australia

Under my leadership the business achieved a year of record growth and assumed a position of industry leadership as Australia’s largest independent media agency (100% independently owned).

Our winning combination of people, leadership and proprietary technology has seen record-breaking success for our clients and team. Here’s the proof: 2023 saw the strongest revenue growth in the history of Atomic 212º Independent verification by COMvergence as #1 for Media Agency Net New Business in 2022, outperforming all media agencies (independent or holding group). RECMA top agency by billings growth (3 year average), 2022 Record number of clients retained, with long standing tenure across Australia’s most iconic brands Staff retention of 80% (+31% on MFA average) Accountable results: Media Mix Modelling Consultancy applied to 65% of eligible clients to quantify impact on business outcomes. A recent workplace survey revealed that 100% of respondents were proud to say they work at Atomic 212° (Zalt Group) Smarter, faster, accountable media by definition means constant disruption and demands transformation at all levels. It means constantly striving for better client outcomes, delivering forward-thinking and flexible policies for our people, taking an active role in the community, and understanding that we set an example.