Trix van der Vleuten

Trix van der Vleuten has held a range of commercial leadership roles at multinational companies and currently serves as Global CMO. With over 18 years of experience, she has spearheaded transformative and impactful brand strategies for top global brands. Prior to this, she led innovative commercial initiatives for international companies such as Versuni, KFC, KraftHeinz, FrieslandCampina, SABMiller, and Pepsico. In addition to her corporate roles, she is a keynote speaker, supervisory board member, and a guest lecturer at institutions including Business University Nyenrode. Van der Vleuten has also been recognized in the MT/Sprout Next Leadership 50 and included in the SER Top Women list for her contributions to leadership and innovation and writer of the book May for President.

Why do you believe these awards are important for the industry?

Being named Agency of the Year by Campaign globally is a truly exceptional honour. It not only recognizes creativity and strategic excellence but also the ability to deeply understand and anticipate the changing needs of clients and consumers. This award reflects the agency's commitment to innovation, collaboration, and bold leadership‚ qualities that drive lasting impact in today's competitive environment. I am deeply honoured to chair such a talented judging panel and to celebrate the outstanding visionaries who are redefining the future of our industry.