

Sinem Soydar
Global Head of Digital and Social Media Strategy , Shell
I am a proven Digital Transformation Leader with a 20+ year track record of driving growth and innovation in complex industries like telecom, banking and Oil&Gas sectors. My expertise spans digital strategy, marketing, communications, UX, e-commerce, martech and AI governance. With a proven ability to lead high-performing teams and a passion for fostering a culture of innovation, I have successfully delivered impactful digital solutions for multinational brands. I am adept at navigating complex business environments and achieving commercial goals based on my extensive global team leadership experience. As a recognition for my teams' strategic thinking and execution ability, we have been awarded multiple industry accolades, including Midas, Mixx, Drum and Stevie Awards. Driven by a commitment to inspiration, growth, and change, I follow opportunities to share my passion for exploring new possibilities and empowering teams