Samual Fung

Samuel Fung is a seasoned marketing leader with a 25-year track record spanning diverse sectors, including retail, consumer packaged goods, food and beverage, sourcing, and chemical. He currently oversees marketing, digital customer experience, product, research, and innovation across 15 markets for Starbucks Asia Pacific. Samuel is recognized as Asia-Pacific's 50 most influential and purposeful marketers. Additionally, he has been a member of the judging panel for Campaign's Agency of the Year (AOY) awards since 2020. Samuel has an extensive background in retail marketing, business process and system re-engineering, organizational transformation, business development, and enterprise project management. Prior to joining Starbucks, he led the enterprise PMO at Levi Strauss, Bayer, and Schick in Asia Pacific. Samuel holds degrees from Maastricht University and Hong Kong University of Science and Technology.