Samson Li

Samson has extensive brand management experience in Asia-Pacific, especially in the areas of marketing, sales and retail with leading brands such as L'Oreal, Li & Fung, Levi's and American Eagle Outfitters. In his role as General Manager at American Eagle Outfitters, Samson steers the development of AE & Aerie business in Hong Kong market. During his 10-year tenure at American Eagle, he is responsible for retail operations, brand marketing and E-commerce - where his expertise have proven to be essential for APAC expansion of the brand. Samson has dedicated 18 years of his career in the denim industry, in which he has introduced successful brands into APAC markets, and develop them to become top performers in the industry with his strong business acumens.

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